Buddy, an ecommerce and brand platform built for cannabis, has announced the expanded availability of its native Flowhub ecommerce integration, allowing dispensaries using Flowhub point of sale to launch a fully owned online store in approximately 24 hours. The integration addresses a critical limitation of typical Flowhub menu embeds: they render inside an iframe, making the entire product catalog invisible to search engines and placing customer data on third-party domains.
By connecting directly to Flowhub's API, Buddy converts live inventory into server-rendered product, category, and brand pages on the dispensary's own website. The integration syncs products, pricing, stock levels, and discounts in real time, while orders placed on the Buddy-built storefront flow directly back into Flowhub for fulfillment and compliance. This allows retailers to maintain their existing point-of-sale workflow while replacing only the ecommerce layer.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
The SEO-first foundation of every Buddy storefront includes server-side rendering on all pages, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. Additionally, dispensaries can extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on the platform weekly.
Dispensaries running Flowhub can view a working version of their own store before making a commitment, with most launches completed in approximately 24 hours from the point of connecting the POS. For more information about the Flowhub ecommerce integration or to book a demo, visit hellobuddy.app.
