Denver-based Veteran Heating, Cooling, Plumbing & Electric has completed its first year of operations, logging 18,000 field hours and completing 2,132 jobs. The company, which started with a single HVAC project for a co-worker, now employs 69 people and operates 17 trucks across the Denver metro area. According to the company, it has served approximately 4,000 customers and earned around 350 five-star reviews. Notably, the company achieved this growth without making outbound sales calls or sending email or text blasts, relying instead on word-of-mouth and a reputation for quality service.
The company's approach emphasizes accountability and community engagement over high-pressure sales tactics. Mitchell Thier, a team member, said, "It's a win for the customer, a win for the employee, and a win for the company - not just one of those. That culture was built in from the start, and it's the reason people who join this team don't want to leave." Noah Zangara echoed that sentiment, adding, "Having an owner who actually gets in the field and helps the team succeed makes all the difference. It's a company that cares about its employees and its customers in equal measure, and that's rare in this industry."
In addition to its operational milestones, the company has secured over $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects. These rebates, offered through Xcel Energy, help Denver-area homeowners reduce the cost of high-efficiency HVAC and electrification upgrades. By assisting customers in navigating these rebate programs, the company is making energy-efficient home improvements more accessible, which could have a positive impact on both household energy bills and environmental sustainability.
As it enters its second year, Veteran Heating, Cooling, Plumbing & Electric is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. The company is also in the early stages of a capital raise to fund geographic growth. This expansion could bring its veteran-owned, customer-focused service model to new markets, potentially disrupting the home services industry in those areas.
The company's growth is particularly notable given the seasonal nature of the HVAC industry in Colorado. By avoiding the typical shoulder-season slowdown, the company has maintained steady demand, with work booked weeks or months in advance. This resilience suggests that its business model, which prioritizes employee satisfaction and customer trust, may be replicable in other regions.
Founded in 2025, Veteran Heating, Cooling, Plumbing & Electric is headquartered in Denver and provides residential and commercial HVAC, plumbing, and electrical services. Its founders' military service has shaped a company culture rooted in discipline and service. As the company looks to expand, its success in Denver could serve as a model for other veteran-owned businesses in the home services sector. For more information, visit servicebyveteran.com.
