As homebuilders increasingly adopt creative incentives like free pools, golf carts, and outdoor living upgrades to attract buyers in a competitive market, Bulqit is introducing a new category: ongoing home services. The Chicago-based technology platform allows builders to provide homeowners with immediate access to professionally managed recurring services—such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing—through a single platform. This approach aims to deliver value that extends well beyond move-in day, addressing the growing demand for convenience and lifestyle enhancements among today's homebuyers.
According to a recent Builder Magazine feature by Heather Wright, builders are increasingly using lifestyle-focused incentives to differentiate themselves in a tight housing market. As affordability pressures persist, traditional mortgage rate buydowns are giving way to offers that enhance the homeowner experience. Bulqit believes the next evolution will not be another physical upgrade but rather ongoing homeownership value. "Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, enabling professionally licensed providers to optimize routes and reduce travel time. This operational efficiency allows for competitive pricing, creating a win-win for builders and homeowners. Instead of receiving a one-time promotional item, new homeowners can begin enjoying coordinated services immediately after closing and manage multiple recurring services through a single platform. The model aligns particularly well with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify property maintenance.
Industry observers note that today's buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine recently showcased incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating the shift toward experience-driven offerings. Bulqit sees recurring home services as a natural fit for this trend, offering builders a way to provide meaningful benefits without relying solely on costly construction upgrades or discounts. The company is currently launching partnerships with homebuilders, HOAs, and service providers across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs in the coming years.
The potential impact of this shift is significant. For homebuilders, offering ongoing services as an incentive can reduce upfront costs while increasing buyer appeal. Homeowners benefit from predictable, professionally managed services that simplify homeownership. For the broader industry, this model could set a new standard for how builders attract and retain customers, moving beyond one-time perks to long-term value creation. As Inc. explained in a recent article by Howard Tullman, The Business Benefits of Building Community, such community-focused approaches can foster loyalty and enhance property values. Bulqit's platform is designed to simplify homeownership while creating new customer acquisition opportunities for professional service companies and strategic partners, positioning it at the forefront of this emerging trend.
