DeepTarget, Inc. has announced the winners of its 2026 Digital Impact Awards, recognizing community banks and credit unions that leverage automated data-driven personalization and intelligent targeting within Jack Henry's Banno digital banking platform to achieve tangible business outcomes. The awards were presented at the annual JH Connect Client Conference in Kansas City.
Dow Credit Union received top honors for its personalized Preferred Checking experience, launched directly from Banno. The experience adapts content based on whether a member already holds Preferred Checking, provides personalized monthly status and qualification information, and uses customized member data fields to create a seamless in-app path to a dedicated microsite. This execution demonstrates how integration and relevant content can make digital banking more useful and individualized.
"True innovation isn't just about adopting new digital tools - it's about using data to make every member interaction count," said Mark Gandy, Chief Information Officer at Dow Credit Union. "Deploying the DeepTarget plug-in in Banno allowed us to tailor content dynamically based on each member's specific relationship and qualification status. The result is a frictionless, personalized path that empowers our members and drives tangible engagement across our digital channels. We are honored to receive the 2026 Digital Impact Award as we continue finding new ways to elevate our members' digital banking experience."
The other 2026 Digital Impact Award Finalists honored at JH Connect include IncredibleBank, recognized for mortgage and deposit campaigns designed to turn one relationship into a broader banking relationship; Georgia United Credit Union, for personalized card and checking engagement that turns generic advertising into individualized messaging; Ohio Valley Bank, for targeted debit and early-relationship communications that help strengthen relationships during the first 120 days and beyond; and Stone Bank, for segmented campaigns that match deposit offers to different audiences based on profile, product opportunity and need.
"Generic digital advertising is obsolete and today's growth leaders understand that every digital touchpoint is an opportunity for real connection with their accountholders," said Preetha Pulusani, CEO of DeepTarget. "Community institutions hold an inherent advantage in the trust they've built with their accountholders but activating that trust digitally requires real precision. Dow Credit Union and our 2026 finalists have demonstrated that embedding automated, intelligent personalization directly into Banno delivers both an exceptional user experience and meaningful financial return. We are thrilled to celebrate their innovation and success."
Integrated as a plugin within Jack Henry's Banno platform, DeepTarget enables community financial institutions to move beyond one-size-fits-all marketing and turn daily digital interactions into primary drivers of deposit growth, product adoption, and long-term relationship value. DeepTarget reporting connects in-app engagement directly to bottom-line conversions and balance growth, empowering institutions to clearly measure where and how digital ROI is generated.
The awards highlight a growing trend among community institutions to adopt precision marketing tools that compete with larger banks' digital capabilities. By embedding personalization directly into the digital banking experience, institutions can foster deeper relationships and drive measurable growth, ultimately benefiting accountholders through more relevant and timely offers. DeepTarget is leading the future of banking growth with its Intelligent Revenue Automation System™, a data-driven blueprint that empowers community financial institutions to acquire, cross-sell, and retain with precision. By transforming diverse core and credit data into AI-powered predictive insights, the system automates intelligent campaigns and 3D ad experiences across various channels. This connected approach allows credit unions and community banks to move beyond generic marketing to drive measurable, profitable growth.
