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EMAM, PlayBox Neo and SNEWS Launch Nuvex, a Unified Broadcast Workflow Platform

By Burstable Editorial Team
The launch of Nuvex integrates media management, newsroom production, and automated playout to streamline broadcast operations for media organizations.
EMAM, PlayBox Neo and SNEWS Launch Nuvex, a Unified Broadcast Workflow Platform

EMAM, PlayBox Neo, and SNEWS announced the official launch of Nuvex, a connected broadcast workflow platform that combines media management, newsroom production, and automated playout in a single streamlined environment. The platform will be showcased at the SET show at the Anhembi Convention Center in São Paulo from August 18-20 at SNEWS stand #85, and at the IBC2026 exhibition September 11-14 at the RAI Convention Center in Amsterdam (SNEWS stand 7.D17, EMAM stand 6.A20, and PlayBox Neo stand 7.C29).

Nuvex is designed for broadcasters, news organizations, and media teams that need to move faster from story planning and content ingest to editing, graphics, scheduling, playout, and archive. By integrating EMAM's media asset management expertise, PlayBox Neo's channel branding and playout technology, and SNEWS's newsroom production capabilities, Nuvex offers a seamless connected path from the newsroom to air.

"Nuvex represents the next step in making broadcast workflows simpler, faster and more collaborative," said David Miller, President of EMAM. "Media organizations need tools that support cloud, on-premises and hybrid operations while making it easy for reporters, editors, producers and operations teams to work from the same trusted content library."

PlayBox Neo contributes proven broadcast playout, channel branding, and live production technology to the Nuvex ecosystem, helping broadcasters manage scheduled and live programming with reliability and operational control. "The integration of newsroom workflows with playout and media management gives broadcasters a practical way to reduce complexity while improving speed to air," said Pavlin Rahnev, Founder and CEO of PlayBox Neo. "Nuvex is designed to support that mission with efficient, scalable tools for today's broadcast teams."

SNEWS brings its newsroom production and rundown management experience to Nuvex, supporting editorial teams as they monitor, organize, verify, and prepare stories for production and playout. "Newsrooms need agile systems that keep technology in the background and productivity at the center," said Rodrigo Brasiel, CEO of SNEWS. "With Nuvex, editorial, production and technical teams can work in a more unified environment from planning through delivery."

Key capabilities of Nuvex include unified access to media assets for newsroom, editing, programming, and operations teams; integrated ingest, archive, and media processing workflows for cloud, on-premises, and hybrid environments; connected newsroom planning, rundown preparation, and production workflows; broadcast playout and channel branding support for scheduled and live operations; and scalable collaboration across distributed teams and facilities.

The platform launched on August 10 at nuvex.tv. Broadcasters, production teams, and media organizations can visit the website to learn more, request information, and explore how the platform can support their news, production, and playout operations. Nuvex.tv highlights the basic Runway bundle, the more advanced Ascent bundle, and the customized Altitude package available directly or through partners.

This launch is significant for the broadcast industry as it addresses the growing need for integrated, efficient workflows that can handle the increasing complexity of multi-platform content delivery. By combining the strengths of three specialized providers, Nuvex aims to reduce operational friction and accelerate time-to-air for news and other live programming.

Burstable Editorial Team

Burstable Editorial Team

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