Emboss LLC has announced the launch of Subject2, a new daily game designed for busy appraisers, with its first official season beginning November 2, 2026. The game, titled “The Daily Game for Busy Appraisers,” aims to challenge the way software is often imposed on appraisers by putting players in an appraiser’s shoes through simulated appraisal orders and questions based on the new UAD 3.6 rules. Players can compete for free for a chance to win a Caribbean cruise for two, a similar vacation package, or a cash prize, and can also vie for a spot on the national Top 100 Appraisers in America leaderboard.
Subject2 is built from an appraiser’s perspective and supported by a veteran team. Its points system incorporates relative dollar values and costs, bringing the business realities of appraisal into the game. Players receive two orders each weekday and can claim one additional free order between 6 a.m. and 7 p.m. in their local time zone. Gameplay is designed to take less than five minutes a day on a desktop computer or phone, making it accessible for professionals with tight schedules.
Founder Brandon Selfors explained the motivation behind the game: “The purpose of the game is to challenge the way software is often imposed on appraisers instead of being built around them. Subject2 is my way of slowing down the industry and asking people to pause and empathize with what appraisers go through. The industry is struggling. Appraisers haven’t seen meaningful pay increases in more than two decades, yet they carry a substantial share of the risk in the transaction. Something isn’t right. Senior appraisers owe it to the next generation to stand up for the profession.”
Registration is required to play, and participants must hold an active appraiser license or trainee registration to win. Preseason practice is available now, but preseason scores do not count toward the season prize. Season 1 runs from November 2, 2026, through January 3, 2027, and a player’s three best weeks out of nine count toward the season score. Players who join by December 14 will still get three full weeks of scoring toward the grand prize cruise. The prize is funded by Emboss LLC, and no purchase is necessary to play or win. An optional paid season pass is available for additional practice, but purchasing it does not improve a player’s chances of winning. Eligibility requirements and restrictions apply.
Subject2 is part of Emboss’s broader commitment to building technology around the needs of appraisers. The company is also developing GUNTER, an appraisal management platform designed to support independent appraisers and select AMC clients. For those interested in participating, the game can be accessed at https://play.gunterschain.com, and detailed eligibility and restrictions are outlined in the official rules at https://play.gunterschain.com/rules. The game is not affiliated with or endorsed by The Appraisal Foundation, the government-sponsored enterprises, or any agency, and it is not continuing education credit or a course.
The launch of Subject2 matters because it offers appraisers a free, low-commitment way to familiarize themselves with UAD 3.6 requirements while competing for meaningful prizes and peer recognition. By simulating real appraisal orders and incorporating dollar values, the game highlights the financial pressures and risks appraisers face daily. This initiative could foster greater empathy for the profession and spark conversations about fair compensation and risk distribution in the appraisal industry. As the industry continues to evolve with new reporting standards, tools like Subject2 may help appraisers stay informed and connected, potentially influencing how technology is designed and adopted in the future.
