Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. The campaign, which runs through June 30, 2026, offers customers a 100% refund on their purchase if Team USA reaches the World Cup Final. To qualify, shoppers must use code TEAMUSA at checkout on forme.science.
The initiative is powered by PlayAbly, a promotions platform that leverages the federally regulated prediction market Kalshi to guarantee the payout. By using prediction markets to hedge risk, Forme Science can offer bold promotions without taking on unlimited financial exposure. Nicolas Hull, director of business development at Kalshi, said, "Forme is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas."
The promotion works in three steps: shop on forme.science and enter code TEAMUSA at checkout by June 30; cheer for Team USA during the World Cup; and if Team USA reaches the Final, every TEAMUSA order gets 100% cashback (excluding taxes and shipping). The offer is subject to official rules and is void where prohibited.
Forme co-founder Seiji Liu said, "Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best." He added that the campaign allows the brand to share the excitement of the moment with its customers, from Olympians to everyday athletes.
Angelo Ferro, founder and CEO of PlayAbly, said, "We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!" The platform designed the campaign end-to-end so Forme could offer the guarantee with confidence.
The initiative marks a milestone for both e-commerce and prediction markets, showing how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure. This allows brands to launch promotions once considered too costly or unpredictable. Liu noted, "This represents a new era in consumer marketing. Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences."
Forme Science is known for its patented intelligent posture wearables for recovery, performance, and longevity. The company serves consumers, elite athletes, healthcare professionals, Olympians, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association.
With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.
