Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products will soon be available on OneLavi.com, marking the brand's first planned consumer availability in the United States. The launch will introduce the company's Australian-made plant protein powders to American consumers through an online retail platform, according to a press release.
The move represents an important first step in a wider U.S. expansion strategy that also includes a planned Amazon launch and efforts to secure additional retail distribution. "Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines."
Three plant protein flavors are set to launch on OneLavi, each formulated around the company's commitment to ingredient transparency, flavor, and functional daily nutrition. The Chocolate Flavored Protein Powder delivers 35.3 grams of plant protein per serving, is made with Australian-grown pea and faba proteins, and features pure cocoa powder and coconut milk powder with omega-3 from linseed. The Vanilla Flavored Protein Powder offers 34.9 grams of plant protein per serving and is designed for smoothies, oats, baking, and everyday nutrition routines, with a clean vanilla flavor profile and no artificial additives. The Salted Caramel Flavored Protein Powder also provides 34.9 grams of plant protein per serving, combining caramel sweetness with balanced salted notes and made from Australian-grown pea and faba proteins with omega-3 from linseed. All three products contain no artificial colours, flavours, or fillers and are manufactured in Victoria, Australia.
The OneLavi announcement follows Green Choice Proteins' participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where the company introduced its Australian-made products and brand philosophy to U.S. retail buyers. The company's U.S. strategy combines direct-to-consumer e-commerce with ongoing efforts to develop relationships across additional retail channels. Green Choice Proteins has also announced plans to bring its products to Amazon, providing another potential avenue for reaching consumers as its U.S. presence grows.
"Our goal is to build Green Choice Proteins in the United States step by step," added Chawla. "OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels."
Green Choice Proteins develops plant-based nutrition products intended to fit into a wide range of daily routines, from breakfast smoothies and oatmeal to baking and other convenient meal options. Rather than focusing exclusively on traditional sports nutrition audiences, the company emphasizes the broader appeal of plant protein for consumers interested in clean-label ingredients, transparency, and practical everyday nutrition. The family-owned business also places importance on responsible sourcing and Australian manufacturing, incorporating plant proteins derived from Australian-grown crops into its formulations.
For U.S. consumers, the launch means greater access to a brand that prioritizes clean-label, Australian-made plant protein. For the broader plant-based nutrition industry, Green Choice Proteins' entry into the U.S. market signals growing demand for transparently sourced, functional protein products that appeal beyond traditional fitness enthusiasts. The company's multi-channel approach—starting with OneLavi, expanding to Amazon, and pursuing additional retail distribution—could position it as a notable new entrant in the competitive American plant protein sector. With its first U.S. consumer launch approaching, Green Choice Proteins plans to continue introducing its products and brand philosophy to American consumers while pursuing additional opportunities for retail growth. For more information, visit Green Choice Proteins.
