Havana Roasters Coffee Companies Inc. (OTC: THRC) announced the opening of its first licensed Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. The cafe, located at 5931 Franklin Avenue, opened in a phased soft format, with a grand opening celebration to be announced later. This opening follows more than two years of lease acquisition, design, permitting, and build-out, and represents the first operating store under HRC's license to HRC Hospitality Corp., through which the Company earns licensing fees and holds an equity stake.
The flagship brings an authentic Cuban Ventanita experience to a modern cafe setting. It offers the Company's artisan-roasted cafecito, colada, cortadito, and café con leche, along with a scratch bakery producing pastelitos and traditional desserts on site. A sandwich bar serves Cuban classics built to order. A walk-up window is designed to extend service into evening and late-night hours on one of the busiest corridors in the Hollywood Hills Franklin Village area of Los Angeles. Havana Roasters Coffee Cuban Bakery & Sandwich Bar,Flagship Hollywood Location.
The cafe is currently operating with a limited menu and controlled volume while the team fine-tunes systems and training under real customer conditions. The full menu and extended hours will follow. "We didn't spend two years building this store to open it quietly - we opened it carefully," said Gabriel Martinez, Chairman and CEO. "Miami taught the country what Cuban coffee is. Hollywood is where we introduce it to the rest of the world - one window, one cup, and one customer at a time."
The opening marks a structural change for the Company: the HRC brand is no longer only licensed, roasted, and distributed, but experienced directly by consumers, contributing through licensing fees and equity participation. Management believes the flagship advances four strategic objectives: proof of concept by validating consumer appeal beyond South Florida in the nation's second-largest media market; a replicable template that provides the standardized format required for a credible franchise offering; a product laboratory to test packaged goods, single-serve, and ready-to-drink concepts before wholesale commitment; and brand visibility through a Hollywood flagship generating earned media and awareness that support every other channel.
For shareholders, the opening represents a potential inflection point as the Company transitions from a wholesale-focused model to a multi-channel strategy that includes direct retail. The success of this location could pave the way for additional franchise openings and broader market penetration. However, forward-looking statements in the release note risks related to the performance of the Hollywood location, the timing of its full menu, extended hours, and grand opening, as well as staffing, supply chain conditions, permitting, regulatory requirements, consumer acceptance, and the Company's ability to fund and execute its expansion strategy.
Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee®, a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Through its license, the Company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. HRC executes a multi-channel growth strategy designed to scale the Havana Roasters Coffee® brand across wholesale, retail, franchise, and e-commerce markets. More information is available at thehrccompanies.com. The original release can be viewed on www.newmediawire.com.
