Haug Farrar Franco & Ruiz, a Mississippi personal injury law firm, has announced its rebranding as HFFR Injury Attorneys. The change is designed to create a more recognizable brand and highlight the firm's exclusive focus on personal injury law and its dedication to serving communities throughout Mississippi. The firm, which maintains offices in Gulfport and Ocean Springs, will continue operating with the same four founding partners, the same phone number, and the same offices.
According to partner Stopher Haug, the new name better communicates the firm's identity and purpose. "Our new name better communicates who we are and what we do, and is designed to be top of mind for individuals and families who find themselves in need of high-quality legal representation," Haug said. "But what hasn't changed is the firm itself — same four partners, same phone number, same offices, same standard of care."
A key differentiator for HFFR is its commitment to partner-led representation. Unlike larger firms where clients may be passed to associates or call centers, every HFFR client works directly with a partner attorney from the first conversation through final resolution. Partner Todd Farrar reinforced that philosophy. "We've always believed that injured people deserve more than a case number and a paralegal," Farrar said. "Our standard is one partner, personally responsible for your case from day one to the final outcome — and we prepare every one of those cases as if it's going in front of a jury."
The firm's four founding partners bring a combined 75 years of Mississippi personal injury experience to each case. That experience extends beyond the courtroom to include knowledge of local hospitals, doctors, courts, and insurance carriers. Partner Jonathan Franco emphasized the value of that local presence. "Mississippi isn't just where we practice — it's home," Franco said. "We've built our careers here, raised our families here, and developed lasting relationships throughout the communities we serve. That local knowledge of the courts, the carriers, and the medical community gives our clients a real advantage."
As the firm enters its next chapter, its focus remains on achieving results for clients. Partner Jason Ruiz stated, "The future of our firm is centered on achieving life-changing outcomes for our clients — and doing that in a way that stays true to who we are. We're not a volume shop. Every client gets a partner." The firm's new logo incorporates the fleur-de-lis, reinforcing its deep Mississippi roots and commitment to community.
HFFR Injury Attorneys focuses on motor vehicle accidents involving cars, trucks, and motorcycles, as well as medical malpractice and workers' compensation claims. For individuals and families across Mississippi, the rebranding signals continuity rather than change: the same attorneys, the same personalized attention, and the same dedication to securing favorable outcomes. In a legal market where large firms often prioritize volume, HFFR's partner-led model offers a distinct alternative for those seeking direct access to experienced counsel.
