IVOREE, an omnichannel engagement platform serving operators across North America, has completed an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment division. The agreement extends IVOREE's patron engagement technology and AI-driven capabilities to six properties across four states: Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas.
The deployment centers on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. The platform's player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
"We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," said Jason Gregorec, President of Delaware North's gaming business. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before. The IVOREE team has been a great partner to us every step of the way."
The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," said Vaughn Place, Head of Product Strategy at IVOREE. "That's the kind of challenge our platform is built for. Working shoulder to shoulder with the Delaware North team, we shaped a mobile experience that plugs straight into Ember Rewards and puts the whole guest journey in a patron's pocket. We're excited that our investments in innovation have been recognized by Delaware North, and this rollout is a direct reflection of that."
"This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach," said Benjamin Keller, Head of Business Development at IVOREE. "The IVOREE platform provides the Delaware North team the ability to deliver an incredible hospitality journey to their guests and stand out from other regional operators. Delaware North has been a great partner and the collaboration between the two teams shows in what's now live. We are excited for Delaware North guests across different states to experience the unique journeys that the Ember Entertainment team has planned for them."
The full platform mobile solution is now live across all six participating properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices. This deployment underscores the growing importance of unified, data-driven engagement strategies in the gaming and hospitality industry, where operators seek to build loyalty and enhance guest experiences across multiple jurisdictions. By leveraging IVOREE's platform, Ember Entertainment aims to differentiate itself in competitive regional markets and deliver seamless, personalized interactions that can drive patron satisfaction and business growth. For more information, visit https://ivoree.ai.
