KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition adds Sasomsup to KeyCrew's roster of expert sources across hundreds of markets worldwide, according to a company announcement.
Through the partnership, KeyCrew's team will collaborate with Sasomsup to produce thought leadership and market insights on Los Angeles property management. This content will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. "We're excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does," said Steve Marcinuk, Co-Founder and CEO of KeyCrew.
Sasomsup founded Earnest Holmes Property Management in 2015 and has built the firm into a full-service property manager serving single-family, condo, and multifamily owners across the Los Angeles area. The company guides clients from initial listing through leasing, day-to-day management, and move-out. Sasomsup is also a Forbes Business Council contributor, writing on property management and small-business ownership.
"Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset," Sasomsup said. "Partnering with KeyCrew is a chance to help owners understand what they're actually dealing with before they make a costly mistake."
KeyCrew's first articles with Sasomsup will examine what it means to become an accidental landlord in Los Angeles. Topics include tax questions that arise from renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region's landlord-tenant law continues to shift. Upcoming coverage will address the true cost of self-managing versus hiring a property manager and the multifamily investment side of the business.
Sasomsup's areas of expertise include first-time landlords in Los Angeles, Los Angeles landlord-tenant law, self-managing versus hiring a property manager, and multifamily and investor-owned property. His guidance is particularly relevant for owners who became landlords by circumstance rather than by plan, such as those who inherited property or moved out of state.
The partnership matters because Los Angeles's rental market is complex, with evolving regulations and high stakes for property owners. For accidental landlords, understanding landlord-tenant law and the financial implications of self-managing versus hiring a professional can prevent costly errors. KeyCrew's reach—40,000+ professionals and investors, with syndication to 300+ publications and platforms—means Sasomsup's insights will reach a broad audience of owners and investors navigating these decisions.
Earnest Holmes Property Management offers full-service management for single-family, condo, and multifamily properties, focusing on guiding first-time and out-of-state landlords through California's landlord-tenant law. More information is available at theearnesthomes.com. KeyCrew, which conducts hundreds of live interviews monthly with local market experts, publishes original reporting through properties including KeyCrew Journal, NextAsset News, and Property Innovation Journal. Learn more at keycrew.co.
