Kingfluencers AG, Switzerland's largest influencer marketing agency, and its parent company naoo AG will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. The event brings together leading representatives from the retail and technology sectors, including companies such as Zalando, Manor, Globus and SAP, and focuses on the future of retail and the increasing convergence of digital and physical customer experiences.
Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation entitled "From Feed to Store. From Store to Loyal Customer." He will demonstrate how influencer marketing can be leveraged across the entire customer journey – from initial inspiration to purchase and long-term customer loyalty. The presentation will show how the impact of influencer campaigns can extend beyond traditional social media channels by combining creator content, community building and targeted customer activation, enabling brands to inspire consumers, drive purchasing decisions and increase visits to physical stores.
The announcement matters because it signals a shift in how brands and retailers can use influencer marketing to bridge the gap between digital engagement and real-world sales. As online and offline shopping experiences continue to merge, the ability to measure and drive in-store visits from influencer campaigns could become a competitive advantage for retailers facing rising customer acquisition costs and fragmented consumer attention.
Kingfluencers, with a network of more than 4,000 creators and over 300 brand clients, helps companies authentically engage their target audiences and achieve measurable marketing objectives. The naoo social media platform complements Kingfluencers' service offering through so-called naoo Worlds, where brands can build their own digital communities, connect creator content with products, offers and events, and engage with their target audiences over the long term. This combination of creative excellence, extensive experience and innovative technology aims to turn attention into lasting customer relationships and measurable business results.
Dr. Wolfensberger explained: "Influencer marketing has become one of the most powerful tools in modern brand communication. Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results."
With their participation at the Swiss Omnichannel Forum, Kingfluencers and naoo underline their ambition to actively shape the future of influencer marketing and provide brands and retailers with innovative solutions for an increasingly connected customer journey. The full release is available via www.newmediawire.com.
