ZUG, SWITZERLAND - naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), an operator of an AI-powered social discovery, activation, and commerce platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed represents a significant upgrade to the platform's proprietary recommendation system, designed to deliver more relevant and real-time content to users.
Unlike previous feed algorithms, naoo Sense 3 reacts to each user in real time. The feed presents new content every time it is opened, adapts instantly to shifts in user behavior and interests, and helps new users find what they are looking for much faster. This means users get a personal, relevant feed from their very first session, rather than the same generic content that everyone else sees.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization. The launch of naoo Sense 2 in mid-2025 was an early milestone; since then, naoo's AI team has delivered a full stack of infrastructure and products. These include the scalable data and AI infrastructure (GAIA), a machine-learning framework for automated model training and real-time serving (ModelKnife), and a real-time experimentation layer (METIS). Additionally, naoo has shipped user-facing products such as naoo Search (semantic, multilingual search across content, creators, places, and products), naoo Loops (AI-driven video recommendations), and People Matching (semantic matching for connecting users with relevant people and communities).
One of the key features of naoo Sense 3 is its ability to continuously improve. Using the real-time experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure how each performs against real engagement signals, and roll out the strongest configurations with confidence. This ensures the feed evolves over time rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
For naoo, this marks an important strategic step. A more relevant, fresher, and more personal feed is the engine that the world’s leading social platforms have relied on to deepen engagement, retain users, and grow their audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement and support sustained growth of its active user base over time, turning a better feed into a foundation for scaling the platform. A phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is headquartered in Zug, Switzerland, and is listed on the Dusseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329). The company employs 41 people across the group's activities.
