At the 2026 Annual General Meeting of naoo AG, held yesterday, shareholders unanimously approved all resolutions proposed by the Board of Directors, according to a press release. naoo AG, listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329, WKN: A40NNU), operates an AI-powered Social Discovery, Activation & Commerce Platform. The meeting saw representation of 54.33% of the total share capital of CHF 5,561,277.
Key resolutions included the approval of the consolidated financial statements for 2025, prepared in accordance with IFRS, which reported a net profit of CHF 334,000 for the financial year 2025. Shareholders also approved the appropriation of retained earnings in accordance with the statutory financial statements of naoo AG. Additionally, discharge was granted to the members of the Board of Directors and Executive Management. Michel Pola was re-elected as a member of the Board of Directors for a further term of one year and accepted the election. Furthermore, FORVIS MAZARS SA, Zurich branch, was confirmed as the auditor for the financial year 2026.
This unanimous approval underscores shareholder confidence in naoo AG's strategic direction and financial performance. The company is building the future of creator-led media, social interaction, and local activation, with a business model designed to connect digital attention with measurable real-world outcomes. The naoo platform, a next-generation social media and activation ecosystem, connects digital attention with geographic relevance and merchant interaction. It delivers a personalized user experience through content, gamification, and an innovative points-and-rewards system, while creating value through local incentives and measurable activation around physical places. Business customers can create individualized offers and incentivize visits to physical locations through naoo points, redeemable for various rewards.
Together with Kingfluencers AG, the largest influencer agency in Switzerland and one of the largest in the DACH region, naoo combines platform innovation with expertise in creators, campaigns, and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction. The company continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs, broadening reach and deepening engagement.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Düsseldorf Stock Exchange. The positive results and unanimous shareholder support highlight the company's progress in its innovative business model, which could have implications for the social commerce and local activation industry by demonstrating a viable path to profitability and shareholder alignment.
