ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm for introducing the ORGANA brand and its expanding wellness product line to buyers from health, specialty, food, drug, and mass retail channels during the event.
The ECRM session is designed to facilitate product discovery and open new retail opportunities through scheduled meetings between brands and major retailers. ORGANA plans to feature its new ORGANA Mineral Shots, which come in a colorful point-of-purchase display intended to simplify merchandising for retailers while increasing product visibility.
“We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different,” said Mills. “We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers.”
The Mineral Shots format extends ORGANA's focus on plant-derived mineral nutrition into a convenient individual serving. The packaging highlights that the shots are all-natural and caffeine-free, appealing to consumers seeking mineral nutrition without stimulants. The countertop display is designed to be eye-catching and easy for shoppers to discover, making it a practical option for retail environments.
“We wanted something that wasn't only convenient for consumers but also made sense at retail,” Mills added. “The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers.”
Founded in 1997, ORGANA International has built its reputation on plant-derived minerals and natural wellness products. Its portfolio includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other formulations. The company's participation at ECRM is part of a broader strategy to expand U.S. distribution and increase brand awareness among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More information about the company's wellness philosophy is available at organa.net.
Mills emphasized the growing interest in natural wellness and the need for products that stand out in stores. “There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores,” he said. “We're excited to bring the ORGANA story to ECRM and explore where we can go next.”
The announcement underscores ORGANA's commitment to meeting consumer demand for convenient, natural wellness solutions while providing retailers with effective merchandising tools. As the wellness industry continues to expand, products like Mineral Shots could play a significant role in shaping retail offerings and consumer choices.
