PowerNIL and 1 of 1 Agency have entered into an agreement to collaborate in the representation of elite high school football prospects and current collegiate football players for participation in power conference/G6 football at the NCAA Division 1 level. The partnership aims to provide comprehensive services including recruiting and NCAA transfer portal guidance, as well as contract negotiations and review, with a focus on revenue sharing and NIL via collectives and associated entities. For athletes fortunate enough to have the opportunity to play in the NFL, 1 of 1 Agency will handle representation. PowerNIL will continue to service athletes in other sports, with a focus on basketball.
The collaboration brings together two established entities in the sports representation space. Ken S. Feinberg, President of PowerNIL, stated, "The opportunity to work collectively with Andy Simms and his expert team at 1 of 1 and to share resources and information, will strengthen the position of PowerNIL as a top option for elite football athletes looking for professional representation to secure their best opportunity with confidence in the process and for a full service of resources to best build a foundation for their future." Andy Simms, President of 1 of 1 Agency, added, "Partnering with PowerNIL and their established yet growing NIL business will strengthen our resources and growth in this new era of college football. It's always exciting to associate with experienced and well respected agency to bolster our current services further."
This announcement is significant for the sports industry as it reflects the evolving landscape of college athletics, where name, image, and likeness (NIL) rights and revenue sharing have become central. By combining PowerNIL's NIL expertise with 1 of 1 Agency's extensive NFL representation experience, the partnership offers a streamlined path for athletes from high school through professional football. For readers and stakeholders, this collaboration underscores the increasing importance of professional guidance in navigating NCAA transfer portal rules, NIL deals, and contract negotiations, which can have substantial financial and career implications for athletes.
PowerNIL, based in Cleveland, Ohio, is a sports marketing agency providing management, contract negotiations, and NIL services to high school and collegiate athletes. Their services include NIL deals involving college revenue sharing and brand deals, as well as NCAA transfer portal and recruiting guidance, speaking engagements, third-party endorsements, and other promotional transactions. More information is available at www.powernil.com.
1 of 1 Agency, founded in 1997, ranks among the top tier of NFL representation firms with 60 current NFL clients and a formidable NIL presence. Their services extend to selective NFL representation. Details can be found at https://www.1of1agency.com.
The partnership is poised to impact the industry by setting a precedent for collaboration between NIL-focused agencies and traditional sports representation firms. For athletes, this means access to a broader range of services and expertise, potentially leading to better outcomes in recruiting, contract negotiations, and long-term career planning. As college football continues to adapt to new regulations, such alliances may become more common, reshaping how athletes are supported throughout their careers.
