The Chicano Hollywood Film Festival announced that Pure Flix Familia, the upcoming Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor for its second annual event. The five-day festival, which celebrates Chicano and Latino storytelling, is set to take place in Pomona, California, and will feature over 140 films, industry panels, workshops, and cultural showcases.
Pure Flix Familia's sponsorship includes a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Chicano Hollywood founder Johnny Murillo. During this session, Great American Media executives will discuss the vision for the new platform, its commitment to faith- and family-focused programming, and its plans to collaborate with Latino filmmakers and content creators to develop original stories and shows. The conversation will also explore the evolving landscape of faith and family entertainment and the opportunity to serve Latino audiences with culturally relevant content that reflects their values and experiences.
Johnny Murillo emphasized the significance of the partnership, stating, "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host a "Spill the Café Storyteller Lounge," providing a space for filmmakers, creators, and attendees to learn more about the platform and its upcoming launch. The company will also sponsor the festival's Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2. This award honors individuals who demonstrate leadership and service that strengthen families and uplift communities.
Denise Crayne, Chief Financial Officer of Great American Media, expressed enthusiasm about the partnership: "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
The second annual Chicano Hollywood Film Festival aims to bring together filmmakers, content creators, entertainment executives, and audiences for independent film screenings, industry panels, workshops, filmmaker Q&As, networking opportunities, and cultural showcases. By celebrating both pioneers and emerging voices, the festival creates a space where storytelling, culture, commerce, and community converge.
Pure Flix Familia is part of Great American Media's portfolio, which includes Great American Family, Great American Pure Flix, Great American Faith & Living, and GFam+. The platform is designed to offer faith- and family-centered films, series, and original programming created for Latino audiences, with the goal of becoming a trusted entertainment destination for families seeking uplifting stories that reflect their faith and values.
