Riivah Fragrances, an independent fragrance brand founded in 2025 by Dhatri Pandya and Shiv Annapareddy, has introduced its first two scents in a line of super premium fragrances set to expand over the coming year. The debut offerings, 'Blue Salt' and 'Molten Light,' were developed in collaboration with Romanian parfumer Anesia Dican, a resident at the Maison Galimard. Each fragrance has been hand-crafted to evoke a sense of grace, presence, and quiet confidence in the wearer, according to the company.
Blue Salt - Parfum - 50 ml / 1.7 fl. oz. - is priced at $375 and is a coastal composition that opens with bergamot, grapefruit, and clean accord before transitioning into marine accord, black tea, and white flowers. The base of white musk, cedarwood, light leather, and amber gives the fragrance structure, producing a fresh profile with mineral depth and quiet texture. Molten Light - Parfum - 50 ml / 1.7 fl. oz. - also priced at $375, moves in a warmer direction, opening with juicy citrus pineapple before unfolding into mango, red fruits, iris, green tea, and kiwi. The fragrance settles into musk, sweet gourmand, sandalwood, and amber, resulting in a warm, fruit-forward profile with quiet depth.
Each fragrance is presented in a clean black box inlaid with Riivah's peacock-inspired logo. The bottle itself is a weighted obsidian-black glass vessel whose label draws from a "roaring twenties" meets South Asian aesthetic - simultaneously familiar and distinctive. The overall design maintains an understated tone intended to draw wearers in through restraint rather than spectacle.
Cofounder Dhatri Pandya said of the launch, "Our goal with Riivah was to build fragrances that could stand up against any luxury brand in the world while staying rooted in personal authenticity." Annapareddy added, "Both of these scents tell a story about our deep familial connection to scent, our heritage, and our personal stories."
Both fragrances are available exclusively through the brand's website. Full-sized 50 ml / 1.7 fl. oz. bottles are priced at $375 each. Discovery sets featuring 2 x 2 ml bottles are available for $30 each. Holiday gift sets are expected to be available in the online store shortly. For more information, visit Learn more about Riivah Fragrances at riivahfragrances.com.
The launch positions Riivah in the competitive super premium fragrance segment, where it will compete with established luxury houses. By offering discovery sets at $30, the brand lowers the barrier for consumers to sample its scents before committing to a full bottle, a strategy that could help build a loyal customer base. The collaboration with a parfumer from Maison Galimard lends credibility and suggests a focus on high-quality, artisanal production. The company's emphasis on personal authenticity and heritage may resonate with consumers seeking unique, story-driven products. As Riivah expands its line over the coming year, its success will depend on its ability to differentiate itself in a crowded market and attract discerning buyers. The brand's online-only distribution model also reflects a growing trend among niche fragrance houses to control their retail experience and margins. For industry observers, Riivah's pricing and positioning will be a test of whether a new independent brand can command luxury prices without the backing of a major conglomerate.
Riivah Fragrances is an independent fragrance house based in Redwood City, California. The company's name derives from the Sanskrit word "rivah" (with phonetic equivalents Riva, Reva, and Rivaah), meaning "one that moves" or "one that flows."
