The Seattle International Auto Show returns to the Pacific Northwest from Friday, November 13, through Sunday, November 15, bringing a wide array of new cars, trucks, and SUVs under one roof. The event offers attendees the chance to explore the latest models, discover automotive technology, and test-drive select vehicles, providing a tangible experience that online research cannot match.
This year's show emphasizes the growing diversity of powertrains, featuring hybrids, plug-in hybrids, and all-electric models. Vehicle highlights include the new all-electric Toyota Highlander and RAV4 plug-in hybrid, the Honda Passport TrailSport with enhanced off-road capability, and the all-new Nissan Rogue Hybrid e-POWER, which debuts Nissan's series-hybrid technology in the U.S. market. Volkswagen will display the all-new redesigned Atlas, while Audi presents the Q7 and the SQ9, a larger, flagship performance-oriented full-size three-row SUV. Kia showcases the EV3, an all-electric SUV, and the redesigned Telluride, now available for the first time as a hybrid.
For budget-conscious buyers, several models are available for under $30,000, including the Toyota Corolla and Prius, Kia K4 and K5 sedans, VW Taos, and Hyundai Kona and Elantra. Attendees can also test-drive vehicles from Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla, allowing for direct comparison of the latest options in one location.
New for 2026 is the OVR Outpost, presented by OVRMag.com. This adventure-focused showcase features more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear. Visitors can meet owners, learn how they built and equipped their rigs, and explore gear for their own Pacific Northwest adventures. The addition reflects the growing interest in off-road exploration and vehicle-based camping, broadening the show's appeal beyond traditional car buyers.
Other special features include the Avants Toy Box, a collection of full-size automotive icons paired with miniature counterparts; a Porsche Car Club Retrospective with 50 iconic models spanning 1948 to today; and the Woodinville Car Club display of 27 vehicles, from restored classics to custom creations like Hellfire, a 1926 Star Hearse. VIP Group Tours guided by automotive journalists are available for $35, including show admission and a goody bag. Free seminars will be hosted by New York Times automotive columnist Tom Voelk at 1:15pm on Saturday and Sunday, discussing the pros and cons of each powertrain type. The Family Fun Zone offers a mini test track and arcade games, with free entry for kids 12 and under.
Show hours are 10:00 AM to 9:00 PM on Friday and Saturday, and 10:00 AM to 6:00 PM on Sunday. Tickets are $19.75 for adults, $17.75 for seniors and military, and free for kids 12 and under. For more information, visit www.SeattleAutoShow.com. Media assets, including B-ROLL, are available for download.
The show's expanded focus on electric and hybrid vehicles, alongside the new adventure zone, underscores the automotive industry's shift toward sustainable technology and lifestyle-oriented offerings. For consumers, it provides a unique opportunity to evaluate a wide range of vehicles in person, while industry stakeholders can gauge consumer interest in emerging powertrains and outdoor-ready builds. As the market continues to evolve, events like this serve as a barometer for trends that will shape the future of driving in the Pacific Northwest and beyond.
