Dating-app fatigue has become a common complaint among singles, but a new platform launching in Tampa Bay aims to offer a different approach. Single Social Club, founded by professional matchmaker Felicity G. Morgan and technology lead Greg Miceli, is an activity-first social platform that removes swiping entirely and instead connects singles through shared interests and overlapping availability.
The platform was born from conversations Morgan had with clients who felt exhausted by modern dating. "I kept hearing the same thing," Morgan said. "'I'm taking a break from dating. I'm focusing on myself. I'm tired of the apps.' And I thought, okay. Focus on yourself. But why should focusing on yourself mean sitting at home? If you love kayaking, go kayak. If you want to learn pickleball, go play pickleball. If your friends aren't available or don't want to do it, why can't we help you find other singles who do?"
Single Social Club currently offers more than 157 activity options, from kayaking and pickleball to dining, trivia, fitness, attractions, and entertainment. Members select activities they genuinely enjoy, indicate their travel radius, preferred age ranges, and availability. The technology then finds the overlap and can bring members together in small groups of approximately six to eight people.
To address privacy and safety, members interact using code names like Bee, Fox, Moon, or Turtle before revealing their full identities. A verification process is required before participation, though the platform acknowledges that no system can guarantee another person's behavior. "We wanted people to have some breathing room," Morgan said. "You don't need to know someone's entire dating résumé before you've even bowled a frame with them. Go have the experience. Talk. Laugh. Pay attention to how people actually show up."
The launch comes amid growing research on dating-app burnout and emotional exhaustion. Morgan believes popular dating formats like Pop the Balloon and Love Is Blind highlight how singles sometimes eliminate potential matches too quickly. "We've gotten incredibly efficient at disqualifying each other," she said. "A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are."
Single Social Club is designed not only for those seeking relationships but also for people coming out of breakups, newly divorced parents, professionals with busy friends, and anyone taking a break from dating. After an activity, members can privately indicate if someone stood out to them. If two people express mutual interest, Morgan's other business, Assured Matchmaking, can optionally help them explore what comes next.
Technology lead Greg Miceli emphasized that the platform's success means getting people off their screens. "Most technology is designed to keep you on the screen," Miceli said. "We're building something that's supposed to help you get off the screen. The technology handles the coordination, finds the overlap and helps form the group. Then the real experience happens in the real world."
Single Social Club is a web app accessible via browser, and mobile users can save it to their home screen. While accessible beyond Florida, initial efforts are concentrated in Tampa Bay. The platform launches with introductory access for $1 for the first 30 days; afterward, membership auto-renews at $20 per month for Basic, which includes up to five activity opportunities monthly. Additional costs for activities, venues, food, tickets, or transportation are separate.
For Morgan, the invitation is simple: "Don't join because I promised you're going to meet the love of your life. I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there."
