Stigmare Growth Architecture & Marketing, a Las Colinas-based brand strategy and digital growth consultancy, announced today that it has signed InjuryProof Running, a Plano, Texas, running coaching and injury prevention practice, as a new client. The engagement is set to begin June 2026.
InjuryProof Running, founded by certified running coach and personal trainer Philip Foster, provides in-person personal training, gait analysis, and online coaching to runners and athletes in the Plano area and throughout the country. The practice operates out of Evo Gyms at 6505 West Park Blvd, Plano, Texas 75093, and carries a 5.0-star rating on Google with seven verified client reviews as of June 2026.
Stigmare's work with the practice opens with a 30-day digital infrastructure build that includes Google Business Profile optimization, citation correction across more than 50 directories, AI-powered lead response, and an automated client nurture system covering both email and SMS channels. This structured approach aims to increase the practice's visibility and credibility among runners seeking specialized injury prevention services.
"InjuryProof Running has exactly what serious local service businesses need to scale: a credible practitioner, a differentiated methodology, and real client outcomes," said Steven Paul Matsumoto, Founder and Chief Strategist of Stigmare Growth Architecture & Marketing. "Philip's background in kinesiology and his certifications as a UESCA Running Coach, ACE Personal Trainer, and Precision Nutrition Coach give us a strong authority foundation to build on. Our job is to make sure the runners in the Dallas-Fort Worth metro who need this service can find it, trust it, and act on it."
Injury prevention represents a growing category within the fitness and endurance coaching market. Research indicates that between 37% and 56% of recreational runners experience at least one injury per year, generating consistent demand for specialized coaching that addresses movement mechanics and structural resilience rather than training volume alone. InjuryProof Running's foundational approach—developing stability through foot, ankle, and functional movement work before introducing additional training load—places the practice within an expanding segment of performance-focused services serving runners from 5K competitors to ultramarathon athletes.
"I was drawn to Stigmare's proposal because it laid out clear expectations and a structured path forward," said Philip Foster, Owner and Trainer at InjuryProof Running. "For a coaching practice built around long-term results, working with a team that thinks the same way about marketing made sense. I'm looking forward to building on the foundation we've already established and reaching more runners who need this kind of support."
The implications of this engagement extend beyond the immediate client relationship. As injury prevention gains traction in the fitness industry, structured marketing approaches like Stigmare's could serve as a model for other specialized service providers looking to scale their reach. By leveraging digital tools and local SEO, the partnership aims to connect runners with evidence-based coaching that reduces injury rates and improves performance. For the Dallas-Fort Worth metro area, this means increased access to specialized care that addresses a common pain point among the region's large running community.
Runners seeking injury prevention coaching, gait analysis, or online training programs can book a free consultation at injuryproofrunning.com.
