Storagely, a website and online rental platform built specifically for self-storage, announced on September 7, 2026, that it has been approved for Reserve with Google, enabling the company to provide the integration to eligible customers. The approval marks a significant expansion of a capability that has until now been primarily available to real estate investment trusts (REITs) and some of the industry's largest operators—companies with the scale and technical resources to build and maintain their own integrations. Storagely's approval creates a new path for independent and regional operators to participate in a customer journey that has historically been concentrated among the biggest companies in the industry.
Reserve with Google allows eligible Storagely customers to connect their locations, storage inventory, pricing, and rental experiences to Google through the Storagely platform without independently developing and maintaining the underlying integration. In traditional Google Search or Maps experiences, a potential tenant may find a facility, interact with its Business Profile, visit its website, and then navigate through the site to locate available units. Reserve with Google can introduce a distinct "Book Online" or "Schedule" action for eligible participating locations, giving consumers a prominent way to take the next step while they are actively searching on Google.
"Google is already where an enormous number of storage searches begin," said Austin Simmons, CEO of Storagely. "Reserve with Google gives operators a more visible way to turn that search into action. Our job is to make the distance between someone searching for storage and becoming a tenant as short as possible."
The integration is designed to go beyond simply adding a booking button. Storagely can publish a participating facility's available storage offerings, unit sizes, and current pricing directly to Google. Instead of Google only knowing that a storage facility exists, the integration can provide structured information about what that facility currently offers, including available storage unit types, unit sizes, climate-controlled and other storage options, current starting prices, and links into the appropriate online rental or reservation experience. Storagely is also designed to keep this information synchronized with the operator's current inventory and pricing, helping ensure the information being provided to Google reflects what is actually available to rent.
"Storage inventory and pricing are always changing," Simmons said. "The opportunity is to give Google a much better understanding of the storage options an operator offers, including sizes and pricing, rather than simply knowing where the facility is located."
Publishing inventory and pricing also creates the opportunity for a more relevant customer journey. For example, someone interested in a 10x10 climate-controlled unit shouldn't have to land on a generic homepage and search through every available storage option again. The goal is to connect that customer as directly as possible to the relevant unit type, size, current price, and rental experience.
"If the customer has already expressed what they're looking for, we shouldn't make them start over," Simmons said. "That's where this becomes much bigger than a booking button. It's about creating a direct connection between customer intent, current inventory and the storage option they're interested in."
For eligible participating locations, Storagely's Reserve with Google integration is designed to provide a prominent Book Online action within the business's Google presence, connect Google Search and Maps more directly to the rental experience, publish available storage inventory to Google, provide individual storage offerings, unit sizes, and current pricing, keep inventory and pricing information synchronized as availability changes, send consumers toward storage options relevant to their search, reduce unnecessary steps between discovery and rental, allow customers to complete reservations or rentals online, and better identify rentals and reservations originating from Google.
"Every extra click creates another opportunity to lose a customer," Simmons said. "Reserve with Google lets us begin removing that friction before the customer ever reaches the operator's website."
Availability of Reserve with Google functionality, booking actions, inventory, pricing, and storage offerings is subject to Google eligibility requirements and Google's determination of how eligible actions and information are displayed across Google Search and Maps. Storagely plans to begin making the capability available to eligible customers starting on September 14, 2026.
For more information, visit Storagely.io.
