After nearly a decade of persistent requests from customers, franchisees, and loyal fans known as Flatheads, Tijuana Flats has brought back its Cheeseburger Tacos and expanded the concept with two new menu items. The announcement, made on September 28, marks a direct response to consumer demand and signals a strategic move under the brand's Bigger.Better.Bolder initiative.
The Cheeseburger Taco, which had been the most requested return item, now anchors a trio of bunless cheeseburger offerings. Each item features seasoned ground beef, queso, lettuce, tomatoes, onions, pickles, ketchup, and mustard. The Cheeseburger Tacos ($10.99) come as two grilled flour tortillas served with fries. The Cheeseburger Burrito ($11.99) wraps the ingredients in a warm flour tortilla with seasoned fries inside, toasted until golden and served with a side of fries. The Cheeseburger Loaded Fries ($9.99) top crispy fries with all the cheeseburger components. The lineup is available at all Tijuana Flats locations across Florida, Alabama, North Carolina, and Kentucky for dine-in, carryout, or online orders.
James O'Reilly, CEO of Latitude Food Group, the parent company of Tijuana Flats, explained the decision: "Our flatheads and our franchisees never stopped asking for Cheeseburger Tacos and as we move forward on our Bigger.Better.Bolder brand journey, we knew we had to listen to them and bring it back. When we heard how high the demand was, we realized we had something special. So now we have brought the Cheeseburger Tacos back, and we created two new ways to experience that cheeseburger flavor."
The return of the Cheeseburger Taco is not just a menu update; it reflects a broader trend in the fast-casual dining sector where brands leverage customer feedback to drive innovation and loyalty. By reintroducing a highly requested item and expanding it into new formats, Tijuana Flats aims to re-engage its existing customer base while attracting new diners seeking creative, bunless options. The move also supports franchisees who have advocated for the item's return, potentially boosting sales and foot traffic across the nearly 100 company-owned and franchised restaurants.
For consumers, the launch offers a novel way to enjoy classic cheeseburger flavors without the bun, catering to dietary preferences and the growing demand for customizable, handheld meals. The price points—$10.99 for tacos, $11.99 for the burrito, and $9.99 for loaded fries—position the items competitively within the fast-casual segment. The inclusion of fries with each order adds value, which may appeal to budget-conscious diners.
Tijuana Flats continues to reward its loyal fans through the Flathead Rewards program, where members earn one point per dollar spent, redeemable for exclusive rewards and deals. New members can download the app via https://qrco.de/bbUMoR to start earning points immediately. The program also offers bonus point opportunities and instant rewards upon sign-up, further incentivizing repeat visits.
Founded in 1995 in Winter Park, Florida, Tijuana Flats operates as part of the newly formed Latitude Food Group. The chain is known for its bold flavors and over-the-top service, with a menu of fresh, made-to-order tacos, burritos, and other Mexican-inspired dishes. For more information or to find a location, visit www.tijuanaflats.com.
The reintroduction of the Cheeseburger Taco and the addition of two new items underscore Tijuana Flats' commitment to listening to its community and adapting to market trends. As the fast-casual landscape grows more competitive, such customer-centric innovations could play a key role in differentiating the brand and driving sustained growth.
