Tilson PR, a marketing and public relations agency specializing in media strategies for national and regional brands, has won a Silver Award in the 2026 Davey Awards for its PetMeds Paw-tners social media influencer campaign. The recognition, announced by the Academy of Interactive and Visual Arts (AIVA), underscores the growing effectiveness of influencer-driven marketing for animal wellness brands and the competitive standing of boutique agencies in the creative services industry.
The PetMeds Paw-tners campaign was designed to raise awareness of PetMeds as an online destination for pet essentials, including prescription medications and seasonal and year-round wellness products, and to connect the brand with pet parents. Since launching in May 2025, Tilson PR has partnered with 77 social media influencers across Instagram, TikTok, Facebook, and YouTube Shorts. Together, those influencers produced 76 in-feed posts and 124 stories, generating more than 150,600 engagements with pet parents. The participating influencers had a combined follower count exceeding 33.6 million across platforms.
"I am honored to receive this Silver Davey Award on behalf of our team, who amaze me every day with their dedication to driving results for our clients," said Tracy Tilson, president and founder of Tilson PR. "We love creating exciting campaigns like PetMeds Paw-tners that help them to connect and engage with current and future customers."
The 22nd annual Davey Awards, presented by AIVA, recognize the ingenuity of small shops and creative teams. AIVA is an assembly of more than 1,100 industry leaders from brands, institutions, and agencies. Winners are selected from thousands of entries submitted by boutique agencies, in-house creative and marketing teams, small production companies, and independent creators. Entries are evaluated against a standard of excellence set by AIVA, reviewed by multiple jurors, and scored on a ten-point rubric, with final judgments made by the AIVA Executive Jury.
"Winners this season showed us that big ideas can come from teams of any size," said AIVA General Manager Josh Campbell. "Congratulations to every one of them, and a heartfelt thank you to the AIVA Jury, whose time and dedication made this celebration possible. We're honored to spotlight work that proves the creativity coming from small shops truly has no limits."
The award carries implications for brands weighing influencer marketing investments. The PetMeds campaign's engagement figures—more than 150,600 interactions from a combined follower base of over 33.6 million—demonstrate how targeted influencer partnerships can amplify reach for niche consumer categories such as pet wellness. For Tilson PR, the Silver Davey adds to recent industry recognition, including being named one of Entrepreneur magazine's 2026 Top Franchise Suppliers for public relations services and receiving Highly Commended honors in the Global Franchise Awards' Best Franchise PR & Marketing Firm category.
Beyond influencer campaigns, Tilson PR provides media relations, social media marketing, content creation, copywriting, crisis management, grand openings, thought leadership, and special event promotions. The firm maintains team members in South Florida, Boston, New York, and New Hampshire. The Davey Award win signals that smaller agencies can compete effectively for creative recognition while delivering measurable results for national and regional brands.
