Vast Coworking Group™ (Vast), the parent company of Venture X®, Office Evolution®, Intelligent Office®, and Intelligent Assistant®, has announced the appointment of Chris Baszto as Chief Marketing Officer and Ozlem Soyturk as Chief Financial Officer. The additions are part of the company's strategy to strengthen its executive leadership team as it accelerates growth following its acquisition by New State Capital Partners earlier this year.
Baszto will lead Vast's global marketing strategy, overseeing brand development, demand generation, digital marketing, customer acquisition, and franchise marketing across the company's portfolio of flexible workspace brands. Soyturk will lead financial strategy, planning, and analysis, partnering closely with operations to drive long-term growth while supporting franchisees, strategic investments, and intentional execution.
“Chris and Ozlem are accomplished leaders whose experience building high-growth organizations will be instrumental as we enter this next chapter,” said Jason Anderson, CEO of Vast Coworking Group. “As demand for flexible workspace continues to boom, we're making strategic investments in our leadership team to strengthen our brands, support our franchise owners, and accelerate sustainable growth. Chris brings an exceptional track record of building category-leading brands and revenue engines, while Ozlem's financial leadership will help ensure we continue to scale with rigor.”
Baszto brings over two decades of experience leading growth and brand initiatives across industries in real estate, finance, SaaS, and healthcare. Most recently, he served as Head of Marketing at Industrious as the brand grew from 100 domestic locations to nearly 250 locations globally before a successful acquisition by CBRE in 2025. Earlier in his career, he developed growth strategies for franchise brands like Papa John's and Massage Envy, giving him a deep understanding of franchise development and multi-location marketing.
“Vast is building something unique and differentiated with a business model that blends real estate, hospitality, and wealth creation for franchise owners,” said Baszto. “Very few companies can scale a global brand while keeping each of its spaces so rooted in its local community. That's a rare and powerful story, and my job is to tell it.”
Soyturk joins Vast as a strategic financial leader with over 20 years of experience helping growth-oriented, private equity-backed organizations scale. Most recently serving as Chief Financial Officer at Endeavor Schools, she was an Investment Committee member who helped shape the acquisition strategy that expanded the organization from 34 to more than 110 locations across 14 states. She also built the financial foundation behind that growth, leading financial planning and reporting, acquisition diligence, and transformation initiatives spanning pricing, cost optimization, and data infrastructure. Previously, Soyturk spent a decade at PwC, where she held assurance and transformation leadership roles, served as Transformation Leader for the Greater Michigan market, and was selected for the firm's prestigious National Office rotation program. She brings a powerful combination of financial expertise and strategic vision to support Vast's next phase of growth.
“I'm excited to join Vast at such a pivotal moment in the company's evolution,” said Soyturk. “The business has an exceptional foundation, and my focus will be bolstering the company's financial discipline and strategic rigor to help it scale while creating lasting value for our franchisees, partners, and stakeholders along the way.”
The appointments reflect Vast's continued investment in strengthening its leadership team and expanding its capabilities as the flexible workspace industry continues to evolve. The company, headquartered in West Palm Beach, FL, is the world's largest privately-owned franchisor of coworking spaces and the third-largest network globally. With the addition of these seasoned executives, Vast is well-positioned to capitalize on the growing demand for flexible workspace solutions and to support its franchise network in delivering exceptional value to clients worldwide.
