Versus Systems Inc. (NASDAQ: VS) is broadening its audience-engagement portfolio by expanding Drinkfinger, a QR-enabled beverage carrier that links live-event attendees to mobile games, rewards, and branded content. The initiative, discussed by CEO Luis Goldner and other leaders on the IBN Stock2Me Podcast, focuses on Latin American markets such as Brazil and Mexico, where sporting events, concerts, and festivals present opportunities for interactive promotions.
Drinkfinger complements Versus’ existing Winfinite platform, which offers customizable web-based games for marketing campaigns, and Filter Fan Cam, an augmented-reality tool that enhances live-event experiences and creates sponsorship opportunities. Together, these products aim to bridge physical venues with digital engagement, potentially increasing fan participation and opening new revenue streams for event organizers and brands.
The company’s push into Latin America could be significant for the live-events industry, where interactive promotions are increasingly used to capture audience attention. By leveraging QR codes on beverage carriers, Versus Systems may provide a low-friction way for attendees to engage with games and rewards, while also giving sponsors measurable touchpoints. For investors, the expansion signals Versus’ intent to grow its footprint in emerging markets with large event cultures.
During the podcast, management also addressed the growing relationship between artificial intelligence and cybersecurity, stressing the need to protect data and digital infrastructure as AI adoption accelerates. This emphasis on security is relevant as more engagement platforms collect user data and interact with consumers in real time. Versus Systems’ focus on safeguarding digital infrastructure could help build trust with partners and users, especially in regions where data protection regulations are evolving.
The company’s product portfolio is designed to connect physical venues with digital experiences, transforming how brands, teams, and entertainment partners interact with consumers. For more information on Versus Systems and its engagement technologies, visit VersusSystems.com. The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI.
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