VEW Media, the public relations agency founded in 2001 as CWR & Partners, is celebrating its 25th anniversary in September 2026. Over the past quarter-century, the North Attleboro, Massachusetts-based firm has represented an extraordinarily diverse roster of clients, including consumer brands, authors, physicians, technology innovators, and Fortune 500 companies, helping each turn what makes them distinctive into stories that resonate with national, international, and industry media.
The agency signed its first client on September 11, 2001. Mindful of the solemn significance of that date, VEW Media is commemorating the anniversary throughout September with a focus on the clients, colleagues, and journalists who have shaped the firm. Founder Veronica "Ronnie" Welch bought out her partners in 2017, and the agency rebranded as VEW Media in 2018.
"Reaching 25 years is both humbling and deeply meaningful," said Welch, founder and CEO. "We have been fortunate to help clients across an extraordinary range of industries, our 3 flagships being Finance, Technology and Healthcare, but we have also helped garner media for toys, clothing and jewelry, authors, food, and much more."
Over the years, VEW Media has expanded its work across financial services, artificial intelligence, healthcare and medical technology, consumer products, travel and hospitality, fashion, beauty, food and other sectors. The agency develops messaging and story angles, conducts targeted media outreach, positions executives as expert sources, prepares spokespeople for interviews, and builds sustained thought-leadership programs.
As the media landscape has become faster and more fragmented, VEW Media has invested in technology designed around client needs. The agency uses proprietary AI-powered tools and workflows to monitor relevant developments, strengthen research, identify emerging media opportunities, and help its team respond more quickly. Experienced public relations professionals guide every strategy, pitch, and recommendation.
"Public relations has changed dramatically since we opened our doors, and we have evolved with it without losing sight of what makes this work effective," Welch said. "We have embraced technology at every stage. Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful."
VEW Media's portfolio includes published coverage, interviews, and expert-source opportunities with outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times, along with influential industry publications. Its model combines the reach and experience expected from a larger communications firm with the direct senior attention of a boutique agency.
"What has kept VEW Media strong is that we never lose sight of the people behind the story," said Michelle Thompson, vice president of public relations. "We take the time to understand each client's goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview."
As VEW Media enters its next chapter, the agency plans to continue helping emerging and established organizations navigate a faster and more fragmented media environment while preserving the fundamentals that have defined its work for 25 years: strong stories, trusted relationships, responsive counsel, and results that support clients' broader business goals. The agency's guiding promise remains simple: PR that gets ViEWed. Learn more at vewprmedia.com.
