YesAsia Holdings Limited (2209.HK), a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, announced its interim results for the six months ended 30 June 2026. The Group achieved a 23.2% year-on-year increase in revenue to US$301.51 million, replicating its record high performance from the first half of 2025. Net profit surged 30.0% to US$18.30 million, with net profit margin improving to 6.1%.
Gross profit grew by 28.2% to US$93.98 million, with gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit increased by 30.1% to US$24.29 million. The Group's B2C platform YesStyle recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. Its B2B platform AsianBeautyWholesale (ABW) posted revenue of US$82.75 million, up 6.2%, representing 27.4% of total revenue.
The growth was driven by continued strong global demand for Korean Beauty (K-Beauty) products. The Group's largest market, the US, absorbed tariff shocks and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside the holiday peak season. Non-core markets, particularly Europe and Latin America, unlocked new growth momentum, with revenue rising 22.1% and 178.4%, respectively. In the Middle East, the Group navigated regional tensions to achieve 33.4% revenue growth.
Strategic investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, along with automation technologies like AMRs, built a resilient supply chain. This mitigated geopolitical and freight cost pressures, as freight cost as a percentage of revenue dropped to 19.0%. The Group also recognized a one-off expense of approximately US$1.24 million in termination benefits from organizational streamlining, yet still achieved a 30.0% net profit surge.
YesAsia's online-to-offline (O2O) integration strategy amplified its online impact. YesStyle debuted a 1,500 sq. ft. concept store in the San Francisco Bay Area, and the Group staged high-profile activations, including a Madrid café pop-up that generated over 2 million impressions and brand events at Seoul's Yesful Land that accumulated over 3 million impressions. This heightened brand exposure catalyzed overseas B2B purchasing demand, with ABW Online's average order size surging 38.6% year-on-year to US$3,590.60.
Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders in a fast-evolving market landscape."
The Group's dual-engine model, combining B2C and B2B channels, underscores its ability to capture global K-Beauty demand. With a network of over 557,000 unique influencers generating US$85.70 million, nearly 40% of YesStyle's revenue, the Group continues to leverage social media marketing as a core strength. For more information, visit the Group's official website: https://www.yesasiaholdings.com/.
