VANCOUVER, BC — Loulou Lollipop, a Certified B Corporation known for premium baby essentials, has expanded its Big Dreams sleep collection with the introduction of the Big Dreams Swaddle Wrap. The new product, available in 1.0 TOG for year-round comfort, is designed to address common swaddling challenges faced by parents, particularly the frustration of babies escaping traditional swaddles.
The swaddle wrap was inspired by the experiences of co-founder Angel Kho, whose first daughter consistently managed to wiggle one arm out of every swaddle on the market, leading to frequent nighttime awakenings. “She always managed to wiggle one arm out — even through the zipper opening — and she'd wake herself up in the middle of the night,” Kho said. “I even tried elastic bands around the shoulders just to keep her arms in. Looking back, it's almost comical. At the time, I was completely exhausted.”
The Big Dreams Swaddle Wrap features a soft, silent, and secure closure that wraps around the baby's torso, providing gentle tension and womb-like comfort while allowing the legs to move freely, similar to a traditional sleep bag. This design aims to offer a secure swaddle experience without restricting leg movement, which is important for healthy hip development.
Launching in three of the brand's most popular prints, the swaddle wrap extends the Big Dreams sleep collection, which already includes the Sleep Bag that earned a 2025 Good Housekeeping Parenting Award, back to the newborn stage. The product is made from TENCEL™ Lyocell fabric, a breathable material spun from wood pulp that helps regulate body temperature for babies who cannot yet do so themselves. The insulation blends 30% TENCEL™ Lyocell with 70% DuPont™ Sorona®, a fiber that incorporates 37% plant-based content derived from corn, reducing reliance on conventional polyester. Additionally, the Swaddle Wrap is OEKO-TEX® STANDARD 100 certified, ensuring every component has been tested for harmful substances.
The Swaddle Wrap has been named a finalist for the Baby Safety Award of Excellence from the Baby Safety Alliance. The winner is determined by public vote, which means parents have a direct say in the outcome. Voting is open until September 13, 2026, and can be completed in about a minute at the Baby Safety Alliance website.
Kho emphasized the product's durability and thoughtful design, stating, “I truly believe this is a product you'll only need to buy once. We spent years getting the details right. It's the swaddle we would have wanted for our own babies.”
The Big Dreams Swaddle Wrap is now available for purchase at LoulouLollipop.com and LoulouLollipop.ca, with additional print options expected soon. The product's launch addresses a common pain point for new parents, offering a solution that combines safety, comfort, and convenience.
As a Certified B Corporation, Loulou Lollipop is committed to creating products that are better for babies and the planet. The company's focus on sustainability and safety is reflected in the materials and certifications of the new swaddle wrap. With the Baby Safety Award of Excellence voting open, parents are encouraged to participate in recognizing products that prioritize infant safety.
