A recent study by SEO expert Damon Burton provides valuable insights into the copywriting strategies that can help businesses improve their search engine rankings. By analyzing 1,640 search results across 205 queries, Burton's research reveals specific metrics that correlate with higher Google search positions.
The study found that long-form content between 1,700 and 2,300 words consistently ranked higher than shorter pieces. Notably, content with a higher number of sentences performed better, while keeping individual sentences concise—averaging 9.3 words per sentence.
Two key readability metrics—the Gunning Fog Index and Automated Readability Index—emerged as the most closely correlated with top search rankings. Contrary to common assumptions, the research suggests that complex multi-syllable words do not necessarily negatively impact search performance.
Burton's analysis utilized multiple evaluation metrics, including reading ease scores, grade-level indices, and sentence complexity measurements. The findings challenge traditional SEO assumptions and provide a data-driven approach to content creation.
The research offers significant implications for businesses and content creators seeking to improve their online visibility. By understanding these nuanced copywriting strategies, organizations can potentially enhance their search engine performance without relying solely on expensive advertising campaigns.
