Three collegiate basketball stars from southeastern universities have joined forces with The Dairy Alliance to showcase dairy milk's nutritional advantages through the "Milk's Got Game" campaign. Players Zamareya Jones from North Carolina State, Jaxson Robinson from the University of Kentucky, and Zakai Zeigler from the University of Tennessee will collaborate to demonstrate milk's role in athletic performance and overall nutrition.
The campaign aims to engage Gen Z audiences by leveraging the athletes' influence to educate viewers about milk's unique nutritional profile. Dairy milk offers 8 grams of high-quality protein per serving, natural electrolytes for superior hydration, and essential nutrients like calcium, vitamin D, and potassium.
Geri Berdak, CEO of The Dairy Alliance, emphasized the campaign's goal of empowering people to make informed nutrition choices while highlighting the dairy industry's mission. The initiative also addresses lactose-intolerant individuals by promoting lactose-free dairy milk options.
North Carolina Commissioner of Agriculture Steve Troxler praised the partnership, noting the state's strong connection to both basketball talent and local dairy production. The campaign represents a strategic effort to connect sports, nutrition, and regional agricultural pride.
By featuring diverse athletes and addressing various dietary needs, the "Milk's Got Game" campaign seeks to reposition dairy milk as a versatile, performance-enhancing beverage for athletes and active individuals across different age groups and fitness levels.
