Graze Craze, a charcuterie franchise, reported remarkable business growth in 2024, recording a 33% increase in same-store sales and an 80% systemwide sales boost. The company expanded its footprint by opening 32 new locations across four additional states and launching its first Canadian store in Brossard, Quebec.
The brand's success extends beyond geographical expansion. Graze Craze signed 49 franchise agreements and has 51 locations in its development pipeline, indicating strong market confidence. The company achieved double-digit comparable sales increases every month in 2024, marking its 14th consecutive quarter of positive growth.
President Cory Hibbard attributes the success to the company's commitment to quality, creativity, and convenience in the catering market. The franchise has transformed charcuterie from a luxury experience to an accessible dining option for various occasions, including celebrations, corporate events, and holiday gatherings.
A key strategy driving growth has been the brand's seasonal limited-time offer program. In 2024, special boards like the Springtime Spread, Game Day, and Holiday Boards generated over half a million dollars in sales, demonstrating the company's innovative approach to traditional culinary experiences.
Looking forward, Graze Craze plans aggressive expansion, projecting over 50 new locations in 2025, including its first stores in New York, Maryland, and Kentucky. The company aims to reach 100 total locations this quarter, solidifying its leadership in the specialty food space.
United Franchise Group CEO Ray Titus praised Graze Craze's performance, highlighting the brand's understanding of market demands and customer preferences. The company's success reflects a growing consumer interest in customizable, visually appealing food experiences that cater to diverse dietary needs.
