Naples Soap Company Appoints Carolyn Thielman as Fractional CFO to Drive Growth Strategy

Naples Soap Company, Inc. (OTCQB: NASO) has announced the appointment of Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings more than 15 years of financial leadership experience from her tenure at Estée Lauder, along with specialized expertise in scaling beauty and wellness brands. Her appointment signals the company's strategic focus on strengthening financial management during a period of planned expansion.

Thielman will oversee critical financial functions including financial planning, capital allocation, and cash flow management. Her role will extend to guiding growth initiatives across the company's multiple sales channels, including retail, wholesale, and e-commerce operations. This comprehensive financial oversight position comes at a time when the company is positioned for potential market expansion and increased market share in the competitive clean beauty sector.

The appointment follows the retirement of longtime CFO Jim Milner, CPA, who served the company for 12 years. Milner will continue to contribute to the company's strategic direction by serving on the Board of Directors, ensuring continuity in financial governance during this leadership transition. The seamless transition between financial leaders suggests careful planning and commitment to maintaining financial stability.

Naples Soap Company operates as a national omni-channel retailer specializing in clean beauty skin, hair, and wellness products. The company offers more than 600 premium products made without harsh chemical additives, focusing on natural, nourishing ingredients. Products are available through the company's website at https://www.naplessoap.com/ and at 13 retail locations throughout Florida, as well as through over 400 boutiques, spas, and retail stores nationwide via the wholesale division.

The appointment of an executive with Thielman's background in major beauty corporations indicates Naples Soap Company's ambition to compete more effectively in the broader beauty market. Her experience at Estée Lauder, a global beauty leader, provides valuable insights into scaling operations, managing complex supply chains, and navigating the competitive landscape of beauty retail. This move could signal preparation for increased market penetration, potential international expansion, or enhanced product development initiatives.

For investors and industry observers, this leadership change represents a strategic pivot toward more sophisticated financial management practices. The fractional CFO model allows the company to access high-level financial expertise without the full-time executive commitment, potentially optimizing operational costs while maintaining strategic financial oversight. This approach may appeal to investors looking for efficient capital allocation and disciplined financial management in growth-stage companies.

The clean beauty market continues to experience significant growth as consumers increasingly prioritize natural ingredients and sustainable practices. Naples Soap Company's commitment to products without harsh chemical additives aligns with evolving consumer preferences, positioning the company to capitalize on market trends. The appointment of a financial leader with scaling experience suggests confidence in the company's growth trajectory and potential for increased market share.

Stock market participants tracking OTCQB-listed companies may view this executive appointment as a positive indicator of management's commitment to professional financial oversight and growth preparation. The company's stock trades under the ticker symbol NASO, and this leadership change could influence investor perception of the company's financial discipline and growth potential in the competitive beauty and wellness sector.