AND Digital Appoints Former Salesforce Executive Kenn Van Hauen as Chief AI Officer

International technology consultancy AND Digital has strengthened its leadership team with the appointment of Kenn van Hauen as Chief AI Officer. Van Hauen will lead the company's AI, Automation, and Intelligent Systems Practice Area while overseeing the evolution of expertise across all strategic disciplines. This dual role positions him to drive AND Digital's Practice Areas model, the company's approach to building deep, differentiated expertise that aligns with market opportunities and client needs.

Van Hauen brings extensive experience from his previous roles at Capgemini, Salesforce, and PA Consulting, where he developed a proven track record of delivering transformational change across diverse industries. His specialization in initiatives that enhance customer experience, unlock operational efficiencies, and strengthen corporate decision-making comes at a critical time for organizations navigating AI adoption. Prior to joining AND Digital, van Hauen served as Vice President, Head of Industries for Professional Services EMEA at Salesforce, where he led complex change and large-scale transformation programs.

The appointment reflects AND Digital's strategic focus on moving beyond AI experimentation to practical implementation. Van Hauen emphasized that organizations are realizing success requires more than access to the latest models, demanding deep expertise in implementation, cost optimization, and building contextual infrastructure that makes AI systems useful at enterprise scale. His role will focus on ensuring AND Digital leads through technical excellence across all practice areas, with AI serving as the catalyst for transformation.

Paramjit Uppal, CEO and Founder of AND Digital, stated that van Hauen's appointment represents the company's commitment to leading through expertise. Uppal highlighted van Hauen's unique combination of strategic vision and delivery credibility, proven across both consulting and technology leadership roles, as ideal for ensuring the company stays ahead of technological change rather than merely keeping pace. This leadership addition supports AND Digital's international growth strategy and differentiation through expertise, helping clients build the digital and AI capabilities needed for sustainable competitive advantage.

The timing of this appointment coincides with what industry observers recognize as a pivotal moment in enterprise AI adoption. Organizations are transitioning from pilot programs to full-scale implementation, requiring specialized expertise in building intelligent systems that deliver measurable impact. AND Digital's approach through its digital products and platforms focuses on creating the orchestration infrastructure that makes AI systems work effectively at scale. Van Hauen's perspective that winning companies will be those with the discipline to connect technology to customer value and build sustainable AI economics reflects the maturity occurring in the AI implementation landscape.

AND Digital's growth since its founding in 2014 has been marked by its collaborative approach to working with major organizations. The company's model of guiding, building, and equipping clients with critical digital skills has served organizations including British Airways, Nike, Sky, and Subway. Van Hauen's leadership in AI and automation capabilities represents the next phase in helping clients achieve digital independence while navigating the complexities of intelligent system implementation. This appointment underscores the increasing importance of specialized AI leadership roles as organizations seek to translate technological potential into tangible business outcomes.