PopUpsByDesign.com Launches as Commission-Free Solution for Temporary Event Planning

Robert Kraus, a seasoned event planner and retail expert with over 20 years of experience, has launched PopUpsByDesign.com as a comprehensive solution for businesses seeking temporary event spaces. The service specializes in creating unique pop-up stores, galleries, and activations in non-traditional "white box spaces" that traditional venues cannot accommodate. This launch comes at a time when pop-up events have gained significant popularity as businesses seek innovative ways to engage customers beyond conventional retail and event settings.

The service addresses a specific market gap identified through Kraus's work with SmallConferences.com clientele, who needed venues supporting "experimental marketing" rather than standard event spaces. Kraus explained that traditional venues often fall short for clients requiring spaces for more than a few days or those seeking environments that align with their branding rather than predetermined decor. "The problem is these venues are very short term focused, they don't lend well to 'experimental marketing' – plus, quite frankly, they can be boring!" Kraus stated regarding conventional options.

PopUpsByDesign.com offers two primary services: location sourcing and event management, both provided commission-free to reduce client costs and administrative burdens. This approach saves businesses time, money, and stress while leveraging Kraus's expertise in transforming any space into distinctive experiences. The service targets clients organizing various events including brand activations, designer sample sales, product launches, art expos, and wholesalers liquidating excess inventory. Kraus's extensive network of property professionals helps identify affordable hidden venues that might otherwise remain undiscovered.

The launch reflects broader industry trends toward experiential marketing and temporary retail concepts that allow brands to test markets, generate buzz, and create memorable customer interactions without long-term commitments. For businesses, this means access to flexible spaces that can be customized to specific branding needs while avoiding the limitations of traditional venues. The commission-free model represents a significant departure from standard industry practices where location finders typically charge percentage-based fees, potentially making temporary events more accessible to smaller businesses and organizations.

Kraus's background includes recognition as Association of Meeting Professionals Planner of the Year and features in publications including USA Today and Corporate & Incentive Travel, lending credibility to the new venture. His certifications as a Contract and Negotiation Specialist, Medical Meeting Professional, and Event Planning Specialist further support the service's professional foundation. "I want to be the go-to source for unique and affordable venues!" Kraus emphasized regarding his vision for the platform.

For the events industry, this service could encourage more businesses to experiment with temporary installations by reducing logistical barriers and costs. The focus on non-traditional spaces may also help revitalize underutilized properties while providing brands with creative alternatives to standard retail and event environments. As consumer expectations evolve toward more immersive brand experiences, services like PopUpsByDesign.com could play an important role in helping businesses adapt their engagement strategies without substantial long-term investments.