Study Shows Non-U.S. Manufacturers Dominate Search for Nicotine Pouch Production

A new market analysis reveals significant disparities between nicotine pouch revenue generation and manufacturing search visibility in the United States. The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report from eCig One shows that while North America accounts for 78.4% of the industry's $5.39 billion revenue, non-U.S. manufacturers control 75% of modeled search visibility for white-label production queries.

The study examined 29 nicotine pouch manufacturers across 14 high-intent commercial keywords using a CTR-weighted visibility model to determine which factories are likely to receive the highest share of search-driven B2B leads. According to the findings, only two of the top 29 contract nicotine pouch manufacturers by U.S. search visibility are based in the United States, despite the country being the primary revenue generator for the industry.

Six manufacturers capture 76% of all U.S. search-based demand for outsourced nicotine pouch manufacturing, with three companies leading the visibility rankings. NicoKickers.com leads with 24.9% visibility, followed by DLYMFG.com at 15.5% and TJPLabs.com at 13.4%. The concentration of search visibility among a small number of manufacturers suggests a competitive landscape that may be ripe for disruption.

"This is one of the most lightly defended B2B search landscapes we've analyzed in a regulated consumer category," said Jason Artman, founder of eCig One and author of the report. "The data suggests that we'll see heavier investments in this sector as well-funded players move in to address the lack of U.S.-based manufacturing."

The implications of these findings are significant for both existing manufacturers and potential market entrants. The disconnect between revenue generation and manufacturing search visibility creates opportunities for U.S.-based companies to capture more of the domestic market. For nicotine pouch brands planning to outsource manufacturing, the current search landscape may limit their awareness of domestic production options, potentially affecting supply chain decisions and costs.

The full report, available at https://ecigone.com/featured/nicotine-pouch-manufacturers-market-report/, includes comprehensive data analysis including visibility-based market share tables for all 29 contract manufacturers, competitive gap and quadrant analysis, keyword dependence and volatility monitoring, sensitivity scenarios, and industry forecasts for 2026 and 2027. These tools provide valuable insights for businesses operating in or considering entry into the nicotine pouch manufacturing sector.

For the broader industry, the report's findings highlight potential vulnerabilities in the current manufacturing ecosystem. The concentration of search visibility among non-U.S. manufacturers could impact supply chain resilience and domestic manufacturing capacity development. As the nicotine pouch market continues to grow, with North America driving the majority of revenue, the search visibility gap identified in this report represents both a challenge and opportunity for industry stakeholders seeking to optimize their manufacturing strategies and market positioning.