A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Chief Marketing Officer Yaniv Zukerman has highlighted a critical gap in modern retail operations, arguing that while retailers excel at tracking transactions, pricing, and inventory, they have lost visibility into how shoppers actually behave inside physical stores. Most existing retail systems capture only the end results of a shopping trip—what was purchased and when—leaving the entire in-aisle journey largely invisible. This disconnect creates a growing chasm between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping experience.
Zukerman identifies smart cart technology as the solution to close this visibility gap by transforming the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, displaying running totals, and delivering relevant offers during the shopping trip, smart carts can reduce friction for shoppers while providing retailers with a clearer, more comprehensive view of customer movement, decision-making, and behavior at scale. This restored visibility enables retailers to design store layouts, promotions, and shopping experiences based on how customers actually shop, rather than relying solely on aggregated transaction data analyzed after the fact.
The company's flagship smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience aims to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
For retailers, the implications of this technology are significant. The ability to understand the complete customer journey—not just the final transaction—could revolutionize how stores are designed, how products are merchandised, and how promotions are timed and targeted. Rather than making assumptions based on what customers ultimately bought, retailers could make decisions based on how customers moved through the store, what products they considered but didn't purchase, and what factors influenced their final decisions. This level of insight has been largely unavailable in physical retail environments, creating what Zukerman describes as a fundamental gap in retailer understanding.
The technology's practical implementation involves modular, all-in-one detachable panels that can transform existing shopping cart fleets into intelligent platforms. These carts are equipped with multiple layers of security to ensure accurate recognition and transaction integrity. For shoppers, the benefits include reduced checkout time, personalized offers, and a more streamlined shopping experience. For retailers, the value lies in the rich behavioral data that can inform everything from store layout optimization to inventory management and promotional strategy.
Industry observers note that as retail continues to evolve in response to changing consumer expectations and competitive pressures, technologies that bridge the gap between physical and digital shopping experiences will become increasingly important. The latest news and updates relating to A2Z Cust2Mate Solutions Corp. are available in the company's newsroom at https://ibn.fm/AZ. Meanwhile, TechMediaWire, which distributed the press release, provides specialized communications services for technology companies and maintains comprehensive terms of use and disclaimers on their website at https://www.TechMediaWire.com/Disclaimer.
The broader retail industry faces ongoing challenges in understanding and responding to customer behavior in physical stores. While e-commerce platforms have sophisticated tools for tracking user journeys, clicks, and engagement, brick-and-mortar retailers have traditionally relied on more limited data sources. Smart cart technology represents one approach to bringing digital-level insights into physical retail environments, potentially enabling more responsive, customer-centric store operations. As retailers seek to compete effectively in an increasingly omnichannel marketplace, solutions that provide deeper understanding of in-store behavior could become essential tools for maintaining relevance and driving growth.
