Digital Brand Media & Marketing Group, Inc. (OTC: DBMM), through its operating subsidiary Digital Clarity, has provided an update on the development of its Digital Clarity Intelligence Engine (DCIE) platform and recent business activity. The company is currently engaged in go-to-market strategy development and partnership structuring with Xamun, an AI-powered software development platform expanding from Asian markets into Europe and the United States.
Reggie James, COO of DBMM and Founder of Digital Clarity, stated that this engagement represents the type of high-value consulting the business has been repositioned to focus on. "High-value consulting with B2B tech companies that need serious go-to-market expertise," James said. "These engagements also inform how we're building DCIE to scale this kind of strategic work."
The Digital Clarity Intelligence Engine is currently in beta testing and is being built to analyze go-to-market strategies, competitive positioning, and market opportunities using both public and private LLMs to address enterprise data security requirements. James emphasized that development continues through various iterations as the tool is specifically designed for B2B go-to-market strategy, incorporating Digital Clarity's consulting methodology and frameworks.
"Beta testing continues to teach us what actually works versus what sounds good in theory," James said. "We're building multi-faceted products in the DCIE based on real client needs, not trying to create a solution looking for a problem." He noted that too much of AI is superficial and will not stand the test of time, pointing to research that supports their approach.
According to James, BCG research indicates B2B companies waste approximately $2 trillion annually on ineffective sales and marketing approaches, while McKinsey reports that 84% of marketing organizations lack the expertise to implement AI effectively. Digital Clarity is positioning itself in the gap between demand for AI-powered GTM capabilities and the actual shortage of expertise to deliver them effectively.
The company has expanded its team with two new staff members: a Chief Revenue Officer and a former Gartner executive who has won a key performance award. James acknowledged in the company's 10-K Shareholder Update that the fiscal 2025 forecast is now intended for fiscal year 2026, noting a deliberate choice to invest in expanding DCIE through extensive beta testing offerings.
"The foundation is built. Now it's about execution," James said. DBMM's stakeholders have indicated their support for DCIE, which represents a focused, directed business model execution intended to deliver long-term positive growth for both clients and DBMM. The company continues to direct both new and existing shareholders to review the Management Discussion and Analysis (MD&A) in the 10-K for 2025 and the Shareholders Update mentioned earlier.
The development of DCIE represents a significant advancement in addressing the substantial inefficiencies in B2B sales and marketing identified by industry research. By combining AI technology with proven consulting frameworks, Digital Clarity aims to provide more comprehensive analytics that could result in sustainable competitive advantages for clients navigating complex go-to-market challenges in the technology sector.
