Retailers have developed sophisticated systems for tracking transactions, pricing, and inventory, yet they have simultaneously lost visibility into how shoppers actually behave within physical stores, according to A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Chief Marketing Officer Yaniv Zukerman. Most existing retail systems capture only end results—what was purchased and when—leaving the entire in-aisle journey largely invisible. This disconnect creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip.
Zukerman identifies smart cart technology as the solution to close this critical data gap by transforming the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, displaying running totals, and delivering relevant offers during the shopping trip, smart carts can reduce friction for shoppers while providing retailers with a clearer view of movement, decision-making, and behavior at scale. This visibility enables retailers to design store layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.
The implications of this technological shift are substantial for the retail industry. For decades, retailers have operated with incomplete data, making merchandising and operational decisions based on what customers bought rather than how they arrived at those purchasing decisions. Smart carts provide the missing link between online analytics—where every click and hesitation is tracked—and the physical shopping experience. This technology allows retailers to understand why certain products are abandoned in aisles, how price comparisons affect purchasing decisions in real time, and what factors influence impulse purchases.
A2Z Cust2Mate's flagship smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. The company's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
The potential impact extends beyond individual retailers to the broader retail ecosystem. As more retailers adopt smart cart technology, the industry could develop standardized metrics for in-store behavior similar to online analytics, enabling more accurate benchmarking and best practice sharing. Consumers stand to benefit from more personalized shopping experiences and reduced checkout friction, while retailers gain unprecedented insights into customer preferences and decision-making processes. The technology represents a significant step toward creating truly omnichannel retail experiences where physical and digital shopping data are seamlessly integrated.
For investors and industry observers, the development signals a maturation of retail technology beyond simple transaction processing to comprehensive customer journey mapping. As noted in the company's disclosures, forward-looking statements involve risks and uncertainties, and parties should review the full terms available at http://IBN.fm/Disclaimer and consider the risk factors discussed in the company's SEC filings. The original release can be viewed on https://www.newmediawire.com.
