BIKE24 Holding AG achieved a significant improvement in revenue and adjusted EBITDA in the 2025 financial year according to preliminary and unaudited financial information. The company reported total revenue of EUR 289.1 million and adjusted EBITDA of EUR 14.5 million for the fiscal year, exceeding previous forecasts.
The strong performance was attributed to unexpectedly high revenue during the Black Friday campaign, very strong bicycle sales, and an overall positive development in the main markets of the DACH region and in localized markets. CEO Andres Martin-Birner stated that the very strong demand around Black Friday and the continued positive development in the bicycle business and in the localized markets confirm the attractiveness of the company's offering and the effectiveness of its market strategy.
BIKE24 will announce further details on developments during the reporting period when it publishes its final financial statements for 2025 on March 26, 2026. The company has been listed on the Prime Standard of the Frankfurt Stock Exchange since June 2021 and is one of Europe's leading e-commerce platforms for bicycles, bicycle parts and bicycle accessories.
The financial results indicate continued growth in the cycling industry despite broader economic challenges. The strong performance during the Black Friday period suggests effective marketing strategies and consumer demand for cycling products remains robust. The positive development in localized markets demonstrates BIKE24's successful expansion beyond its core DACH region operations.
For investors and industry observers, these preliminary results suggest BIKE24 has maintained its competitive position in the European cycling e-commerce market. The company presents alternative performance measures such as adjusted EBITDA alongside IFRS-compliant figures, which should be seen as a supplement to but not a substitute for standard accounting disclosures. More information can be found on the company's investor relations website at www.newmediawire.com.
The cycling industry has shown resilience in recent years, and BIKE24's performance suggests this trend continues. The company's ability to exceed forecasts despite economic uncertainties may indicate effective inventory management, pricing strategies, and customer retention programs. As environmental concerns and health consciousness continue to drive interest in cycling, companies like BIKE24 appear well-positioned to benefit from these long-term trends.
These preliminary results will be closely examined when the final financial statements are released in March. The company cautions that forward-looking statements are subject to risks and uncertainties, and actual results may differ from current expectations. The full impact of BIKE24's 2025 performance on the broader cycling retail sector will become clearer as more detailed financial information becomes available.
