Greene Concepts Inc. announced that its Be Water spring water brand is now available for purchase on OneLavi.com, marking another step in expanding the brand's national retail footprint. The water, sourced from the Blue Ridge Mountains of North Carolina, was already available through select national retailers including Walmart.com, select Walmart locations, and Camping World. This expansion to OneLavi.com represents a strategic move to increase accessibility across multiple purchasing channels while maintaining the company's commitment to source stewardship and transparency.
Unlike many bottled waters that undergo heavy processing after collection, Be Water begins with geology. The water originates from spring and artesian wells drawing from a naturally replenished aquifer beneath the Blue Ridge Mountains and is bottled at the source in Marion, North Carolina. Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc., emphasized that while expanding availability is important, protecting the source remains the priority. The company aims to grow responsibly while maintaining the natural balance that defines the water itself.
The natural filtration process occurs through ancient bedrock formed over one billion years ago during the Grenville geologic era. Rainfall infiltrates soil and enters fractures within crystalline bedrock, where water moves slowly through narrow fractures—often only feet per year. During this journey, rock surfaces trap particles while natural ion exchange stabilizes pH and introduces naturally occurring minerals such as calcium, magnesium, and silica. The antiquity and stability of the bedrock limit dissolution of unwanted elements and produce a consistent, low-dissolved-solids mineral profile. Long underground residence time allows natural purification to occur before the water reaches the well, meaning treatment focuses on preservation rather than reconstruction.
Be Water is defined by several key characteristics: it is American spring water sourced from spring and artesian well systems, naturally filtered through ancient Blue Ridge bedrock, contains naturally occurring minerals with nothing added back, practices responsible aquifer stewardship by withdrawing only replenishable volumes, is made in the USA and bottled at the source in Marion, North Carolina, uses premium BPA-free packaging with a durable feel, and maintains accessible pricing designed for everyday hydration. The water is bottled at Greene Concepts' owned and operated 60,000-square-foot facility, providing transparency from aquifer to bottle and supporting domestic production. Withdrawal levels are managed to preserve natural pressure and long-term ecological balance of the aquifer system.
The addition of OneLavi.com complements existing retail availability while supporting a broader distribution strategy designed to balance accessibility with sustainable source management. Be Water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and now OneLavi.com, with additional retail and e-commerce expansion underway. This expansion reflects growing consumer demand for transparently sourced, naturally filtered water options that prioritize environmental responsibility alongside product quality.
