Chuck Pisciotta, a former Bell Labs innovator, AT&T executive, and global enterprise sales leader, has announced the launch of ITS WHO YOU KNOW, an exclusive three-day immersive workshop designed for senior sales professionals responsible for winning and expanding complex, multinational enterprise opportunities. The workshop will be held February 16-18 in Vero Beach, Florida, and is limited to 10 participants to ensure a highly interactive learning environment. Tuition is $3,000 per attendee.
Developed through decades of experience leading high-value business initiatives, ITS WHO YOU KNOW is rooted in a simple but powerful principle: opportunity follows relationships, and relationships compound over time. Originally created by Pisciotta as a corporate development program and later adopted by global organizations, the workshop translates that philosophy into a practical framework for professionals operating at the highest levels of enterprise sales and business development.
The program is designed for global account executives, enterprise account executives, strategic account executives, enterprise sales representatives, and other senior professionals responsible for long-cycle, high-value enterprise opportunities. Unlike traditional sales training programs, ITS WHO YOU KNOW focuses on the relationship-building capabilities that drive success in complex buying environments. Through a combination of facilitated discussion, practical exercises, and real-world application, participants learn how to expand influence, strengthen executive-level credibility, navigate organizational complexity, and cultivate the trusted relationships that create sustained business growth.
Pisciotta began his career at Bell Labs during a transformative period in the development of modern communications technologies. He later helped launch AT&T Data Security Services and went on to build a distinguished career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. Today, he operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come."
ITS WHO YOU KNOW reflects that conviction, providing participants with a proven approach to building the relationships that influence major enterprise decisions and drive long-term business success. Pisciotta is currently accepting inquiries for the February Vero Beach session.
Peak Performance is a U.S.-based advisory firm that parachutes into multinational corporations to unlock high-stakes enterprise sales opportunities. The firm helps sales executives gain early access to ultimate decision-makers and protect recurring revenue by stabilizing troubled accounts at risk of switching vendors. Chuck Pisciotta also serves on the advisory boards of select companies.
This launch matters because it addresses a critical gap in enterprise sales training: while many programs emphasize tactics and processes, ITS WHO YOU KNOW prioritizes the human connections that often determine whether a major deal succeeds or fails. For senior sales professionals, the ability to build trust with C-suite executives and navigate complex organizational dynamics is frequently the difference between winning and losing multimillion-dollar contracts. With only 10 seats available, the workshop offers a rare opportunity for personalized coaching from a leader who has operated at the highest levels of global enterprise sales. As businesses continue to face pressure to grow revenue and retain key accounts, the relationship-driven approach championed by Pisciotta may provide a sustainable competitive advantage. The workshop's emphasis on compounding relationships also suggests a long-term payoff that extends beyond individual sales cycles, potentially reshaping how organizations approach talent development and customer engagement.
