As RV owners, homeowners, and contractors seek practical ways to protect significant investments and avoid costly roof damage, American manufacturer EZ On Coat® has announced a national marketing and education initiative focused on preventive maintenance, real-world product demonstrations, and environmentally responsible roof coating solutions.
The Dallas-based, multigenerational family-owned company, which manufactures RV Roof Coating and Shingle Sealer Coating in the United States, has partnered with The Time Group, a Dallas marketing and public relations firm, to expand its national social media presence, strengthen contractor engagement, and help consumers better understand how routine roof maintenance can protect RVs and residential roofing surfaces.
The campaign will showcase actual product applications, answer frequently asked questions, and provide practical information for RV owners, homeowners, professional contractors, and do-it-yourself consumers.
“People invest a great deal in their homes and RVs, but many do not think about their roofs until they see a leak or experience significant damage,” said Matt Cole, President of EZ On Coat®. “Our goal is to help customers become more proactive by showing them practical ways to inspect, maintain, and protect their roofs before a small issue becomes a much larger and more expensive problem.”
Matt Cole is leading EZ On Coat® into its next generation of growth while being mentored by his father, Greg Cole, whose experience and industry knowledge continue to guide the family-owned company. “As we lead EZ On Coat into the future, we remain committed to the values that have defined our family business for generations: manufacturing quality products in the United States, serving our customers, and giving back to the communities that support us,” Cole said. He added, “I am grateful for the opportunity to learn from my father while also introducing new ideas that will help us connect with today's contractors, homeowners, RV owners, and DIY consumers. Our partnership with The Time Group will allow us to educate more people through real product demonstrations, useful maintenance information, and direct conversations across our social media platforms.”
The company's environmentally responsible, American-made product line reflects its commitment to practical roof maintenance solutions for professional and consumer applications. The new communications program will focus on the interests and needs of RV travelers, homeowners, contractors, remodelers, and hands-on consumers. Planned content includes step-by-step RV roof coating demonstrations, Shingle Sealer Coating applications, roof inspection and preventive-maintenance guidance, product preparation and application instructions, frequently asked questions, common DIY mistakes and how to avoid them, contractor tips and professional-use information, before-and-after projects, customer projects and testimonials, seasonal RV and residential roof maintenance reminders, and coverage from RV rallies, home and garden shows, classic car events, and community activities.
“Our customers want to see how a product works before they begin a project,” Cole said. “By showing actual demonstrations, answering questions, and sharing completed projects, we can help customers feel more informed and confident about protecting their RVs and homes.”
EZ On Coat® selected The Time Group, a seasoned Dallas marketing, advertising, and public relations firm with 27 years of experience, to lead the company's expanded social media, public relations, and audience-engagement strategy. The Time Group will help EZ On Coat® create educational content, showcase product applications, promote company and community news, and engage directly with contractors and DIY consumers.
“EZ On Coat has an important American manufacturing story and products that address real maintenance challenges for RV owners, homeowners, and contractors,” said Margaret McKoin of The Time Group. “Our strategy is to move beyond traditional product promotion and create a trusted educational resource where customers can see demonstrations, ask questions, and learn how to maintain and protect the things that matter to them.” The campaign will also communicate with consumers during events and activities that reflect their lifestyles, including RV travel, camping, outdoor recreation, classic car gatherings, home improvement events, and contractor trade shows.
LinkedIn will become an important part of EZ On Coat's business-to-business communications strategy. The company will use LinkedIn to strengthen awareness among roofing contractors, remodelers, restoration companies, RV repair professionals, property managers, home improvement businesses, building and maintenance professionals, product distributors, and industry partners. LinkedIn content will feature product applications, technical information, contractor education, industry news, business opportunities, and completed projects. EZ On Coat® will also expand its consumer engagement across Facebook, Instagram, YouTube, and TikTok with instructional videos, maintenance tips, customer projects, contests, and behind-the-scenes company content.
To celebrate the launch of its expanded social media presence, EZ On Coat® will introduce the “Show Us Your Overalls” Contest. Contractors, RV owners, homeowners, DIY enthusiasts, and weekend project warriors will be invited to take a photograph wearing their favorite work overalls and share it on social media. Participants must follow EZ On Coat USA on Facebook or @EZONCOATUSA on Instagram, take a photograph wearing overalls, post it on Facebook or Instagram, tag EZ On Coat® in the post, and share the contest with a friend. One eligible participant will be selected at random to receive a $100 Texas de Brazil restaurant gift card. Official contest dates, eligibility requirements, entry instructions, and complete rules will be announced through the company's Facebook and Instagram pages. The promotion is not sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Texas de Brazil.
Community involvement remains central to the EZ On Coat® mission. As a family-owned company, EZ On Coat® believes that business success includes supporting local organizations, recognizing the people who use its products, and giving back to the communities that have supported the company. Future initiatives will connect product education with community service, contractor recognition, customer stories, and interests shared by the company's audiences.
The campaign is set to roll out immediately, with a focus on educating consumers and professionals about the importance of proactive roof maintenance. For more information, visit EZONCOAT.com or follow EZ On Coat on social media platforms including Facebook, Instagram, YouTube, LinkedIn, and TikTok.
