Green Choice Proteins, an Australian plant-based nutrition company, has announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. retail and e-commerce strategy. The upcoming Amazon launch follows the company's plans to make its first official U.S. entry through OneLavi. Together, these two marketplaces will provide American consumers with growing access to the company's clean-label plant nutrition products as it establishes a presence in the United States.
"Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," said Puneet Chawla, Founder of Green Choice Proteins. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses as part of its commitment to quality sourcing and support for Australia's growing plant protein industry.
Green Choice Proteins' formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals. The company expects to introduce three of its core plant protein products on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product offers approximately 35 grams of plant protein per serving, made with Australian-grown pea and faba, and includes omega-3 from linseed. All products are free from artificial colours, flavours, and fillers, and are developed to deliver enjoyable flavors while maintaining clean-label nutrition.
The Amazon expansion is part of a broader U.S. growth strategy for Green Choice Proteins. In addition to its upcoming availability through OneLavi and Amazon, the company is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will bring Green Choice Proteins together with major health, specialty, food, drug, and mass retail buyers as the company explores additional opportunities to expand its U.S. retail presence.
"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded around the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency throughout its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are central to the company's philosophy, sourcing premium Australian-grown pulses and focusing on responsible sourcing, transparent manufacturing practices, and supporting the continued growth of Australia's plant protein industry.
The company says its upcoming Amazon launch represents another milestone in what it expects to be a continuing U.S. expansion, with additional retail opportunities anticipated as Green Choice Proteins introduces its Australian approach to plant-based nutrition to more American consumers. For more information, visit Green Choice Proteins.
