The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," was officially held in Beijing, showcasing the region's distinctive eco-friendly agricultural and livestock products. The event brought together industry professionals, buyers, and media from across the country to highlight Hinggan League's efforts in leveraging its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green development and increase local incomes.
The carnival featured industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, serving as a bridge connecting Hinggan League's premium ecological products with markets across China and overseas. Among the key highlights were the beef cattle and rice industries, which attracted considerable attention from market players seeking exchanges and potential partnerships.
Hinggan League is located in the golden latitude belt for agriculture and animal husbandry, providing exceptional natural advantages. In the early stages of industrial development, the league made coordinated plans for the beef cattle and rice industries, launching an industrial upgrade covering the entire value chain from breeding stock and forage to farming, processing, and branding.
Breeding is considered the "chip" of the beef cattle industry. In recent years, Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeding cattle, including Simmental and Angus, are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent system and on-site guidance, helping herders adopt more scientific cattle-raising practices.
In terms of forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, collecting crop straw and processing it into high-quality forage. Research teams have developed palatable fermented feed using microbial fermentation technology, reducing the average daily feeding cost per head of cattle and securing the industry's "first mile."
At the sales and branding end, Hinggan League's beef cattle industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises and developed more than 100 product categories for e-commerce and foodservice channels nationwide. It has also established a livestreaming e-commerce operations center and set up marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. The official launch of regional public brands like "Keyouzhong Banner Beef" marks the formation of a complete modern beef cattle industry chain.
The rice industry in Hinggan League also focuses on the full value chain from seed to table. The fragrant, glutinous, and sweet taste of Hinggan League rice comes from its pristine ecological foundation of clean water, clean soil, and clean air. Local research teams have worked on rice breeding for over 30 years, independently developing and registering 21 high-quality rice varieties, helping thousands of farming households increase their incomes annually.
Farming methods are also evolving. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a model of "unified planting, unified processing, and unified sales," developing their own brands and securing reliable sales channels through contract farming and online/offline sales. In Zhalaite Banner, entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice to be grown on "dry land" and achieving water savings of 700 cubic meters per mu. With rice entering a critical field management period, agricultural technicians and farmers are carrying out scientific foliar nutrient supplementation, nitrogen fertilizer application, and regular pest inspections to ensure stable high yields.
From quality seeds to premium beef and rice, Hinggan League's cattle and rice industries are part of a coordinated strategy. The concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, increasing collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have adopted the nine established standards, driving the brand value beyond RMB 31 billion.
The carnival highlighted how Hinggan League has transformed its ecological advantages into industrial strengths and resource advantages into greater income for local communities, making "cattle and rice" a solid pillar of prosperity. The event underscored the league's commitment to green development and its role in connecting premium ecological products with markets across China and overseas.
