GENESEO, N.Y. — KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce market coverage for the western Finger Lakes waterfront. Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert voice across KeyCrew's editorial network, focusing on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
The collaboration aims to provide detailed, property-specific insights that are often missing from generic real estate advice. Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of such expertise: "Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
Sharman brings a unique blend of experience to the role. He holds a master's degree in psychology, previously worked as an Accredited Financial Counselor, and spent 15 years as a senior public affairs officer in the military. His real estate practice, which he leads alongside his father—who has been licensed in the region for five decades—has involved roughly 70 transaction sides over the past year, split evenly between buyers and sellers. This hands-on experience has shaped his approach, focusing on technical details that differentiate waterfront properties: usable frontage, water depth, lot orientation, dock condition, and shared-access arrangements.
"Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?'" Sharman explained. "Lake sellers have a different concern: 'Will the person representing my home understand what makes it special and know how to translate that into value?' These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
The partnership will result in co-produced thought leadership and market insights published across KeyCrew's portfolio, including KeyCrew Journal, NextAsset News, and Property Innovation Journal. These articles will be syndicated to over 300 publications, platforms, and AI engines, reaching an audience of more than 40,000 professionals and investors. Initial articles will cover how waterfront value is calculated, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future topics include pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman's expertise spans key areas such as lakefront versus deeded access valuation, shared access and easement due diligence, second-home and short-term rental investment strategy, and Greater Rochester relocation demand. His insights are intended to help buyers and sellers make informed decisions in a market where precision matters.
This partnership underscores the growing need for specialized real estate knowledge in niche markets. By leveraging Sharman's on-the-ground experience, KeyCrew Media aims to fill a gap in comprehensive waterfront coverage, offering valuable information to those looking to buy or sell properties in the western Finger Lakes region.
