Latinhub.TV, a new media platform from AI-powered media technology company Agentic TV, launched on September 12, 2026, at a private founding dinner in Austin, Texas, with World Mobile Group joining as a Founding Launch Partner. The partnership aims to combine media and connectivity for Hispanic communities by testing World Mobile's decentralized wireless technology in retail locations that host Latinhub.TV's in-store screens.
World Mobile Group, a pioneer of sharing-economy telecom networks built on decentralized physical infrastructure (DePIN), has begun field trials of its AirNodes in Austin, with plans to expand to the Bronx, New York, home of Bodegas.tv, Latinhub.TV's NYC-branded point-of-sale network. These trials will assess how decentralized connectivity can serve bodegas and small retailers that host the network's screens. As part of the agreement, World Mobile holds category exclusivity as Latinhub.TV's sole mobile/telecom sector partner, and participating bodegas will also gain access to World Mobile POS, extending the collaboration from network infrastructure to point-of-sale systems.
The partnership addresses a significant market gap. The U.S. Latino economy reached $4.4 trillion in GDP in 2024, which would rank as the world's fourth-largest economy if measured independently, surpassing Japan, according to the 2026 U.S. Latino GDP Report from the UCLA/Cal Lutheran Latino GDP Project. More than 68 million Latinos live in the U.S., alongside 130 million consumers in Mexico. Yet less than 1% of U.S. online retailers' digital ad spend reaches Spanish-language media. Latinhub.TV seeks to bridge this digital divide, while World Mobile focuses on connecting underserved communities. Their missions converge at the neighborhood store.
"World Mobile is exactly the kind of partner this network was designed for," said Eduardo Velasco, CEO of Agentic TV. "Our screens live where the community lives – in bodegas, tienditas and small businesses. Testing World Mobile's AirNodes first in Austin and then in the Bronx means those same locations can become points of connectivity, not just points of sale. Media plus network, in the same doorway."
Charles Barnett, Chief Business Officer of World Mobile Group, added: "World Mobile was built on a simple idea: the people and businesses a network serves should have a stake in it. Latinhub.TV reaches the Hispanic community through the small businesses at its heart, which makes it the natural partner for that model in the U.S. This is a major step towards giving bodega owners not just better connectivity, but a role in the network itself."
As a Founding Launch Partner, World Mobile's brand will appear across the Latinhub.TV Roku channel, including Bodegas.tv, reaching U.S. Hispanic and Mexican households and retail screens. The partnership was presented at the Austin dinner, with celebrations continuing on September 13 in Las Vegas on the eve of AVANCE Global, ahead of Hispanic Heritage Month.
Latinhub.TV operates as one content engine monetized across every screen the Hispanic audience touches: Roku, retail screens, web, mobile and social. Its Roku channel features Latinhub sports, music and news, plus Bodegas.tv, serving audiences in the USA and Mexico. Beyond original programming, Latinhub.TV is built as an open distribution layer for hyper-local and third-party content, allowing neighborhood creators, community organizations, local advertisers and partner networks to publish once and appear across all Latinhub.TV touchpoints, putting community voices in front of audiences at the point of purchase and beyond. Agentic TV is the AI-powered media technology company behind the network. For more information, visit latinhub.tv.
World Mobile Group is building a global, sharing-economy telecom network on decentralized physical infrastructure (DePIN), in which individuals and businesses operate network nodes, connect their communities and share in the value the network creates, with the mission of connecting everyone, everywhere. Learn more at worldmobile.io.
This partnership could have far-reaching implications for retail media and telecom in underserved communities. By integrating decentralized connectivity with point-of-sale advertising, it offers a new model for reaching Hispanic consumers where they shop, potentially increasing ad relevance and driving economic inclusion. If successful, the trials could expand to other cities, providing bodegas and small retailers with both better connectivity and a stake in the network, while giving brands a more effective way to engage a rapidly growing demographic.
