ORGANA International, a wellness company with roots dating back to 1997, is set to bring its extensive experience in plant-derived minerals and natural wellness products to the ECRM Vitamin, Weight Management & Sports Nutrition Session. The event, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida, will provide ORGANA CEO Larry Mills with the opportunity to engage with buyers from major health, specialty, food, drug, and mass retail channels.
Rather than launching a new product line, Mills will present a portfolio that has evolved over nearly three decades, including plant-derived minerals, liquid oxygen, herbal wellness products, topical solutions, and other natural formulations. This breadth allows ORGANA to discuss not just individual items but its holistic approach to wellness and how its products can complement a retailer's existing assortment.
"We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," said Mills. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
The company's participation comes as it seeks to expand its U.S. retail presence beyond its current online channels. ORGANA's product lineup includes ORGANA Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and its new Mineral Shots, which are packaged in a colorful point-of-purchase display designed for high-traffic retail locations. This variety positions ORGANA to have meaningful conversations with retailers about where their products could meet consumer demand.
The natural wellness marketplace has shifted significantly since ORGANA's founding. Consumers today are more informed and have access to a wider range of products and information. Interest in ingredient sourcing, plant-derived nutrition, convenient wellness formats, and transparency has created opportunities for brands that can clearly articulate their differentiators. ORGANA has responded by emphasizing consumer education on topics such as soil health, nutrient density, nutrient absorption, and fulvic minerals.
"Today's consumers ask questions," Mills noted. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
As ORGANA enters these retail meetings, its products are already available nationwide through its Amazon storefront and on OneLavi.com. This online presence allows consumers to discover the brand today while the company explores additional retail channels.
"ECRM is about what comes next for ORGANA," Mills added. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers." For more information about the company's wellness philosophy, visit organa.net.
