SpecialtyRx, the nation's largest privately owned long-term care pharmacy, made a significant impression at the Florida Health Care Association's 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek in Orlando, Florida. The company, which serves approximately 350,000 patients annually through 15 full-service pharmacy locations, brought its expanding national footprint to the event's sold-out exhibition floor.
The trade show, which took place July 27-28, attracted more than 1,000 long-term care leaders and featured over 300 participating companies. SpecialtyRx occupied Booth 713, a 20-by-20 island exhibit space that was among the largest and most prominent at the event. The booth's elevated architecture, bold purple branding, and open layout ensured visibility across the hall, making it a recognizable destination throughout the conference.
The exhibit was designed to reflect SpecialtyRx's national growth, clinical expertise, and personal approach to long-term care pharmacy services. Tall branded towers, sweeping architectural elements, and large-format graphics carried messages such as "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," "Absolute Dependability," and "Trusted by 1,000+ Facilities." The open island configuration allowed attendees to approach from multiple aisles, while illuminated graphics, curved branded elements, hospitality areas, and an integrated charging station created an environment conducive to substantive conversations with long-term care professionals.
"This was a winning booth for SpecialtyRx in every way that matters," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits, the company that designed and produced the exhibit. "It was highly visible, immediately recognizable, welcoming, and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx - national in scale, dependable in execution, and personal in its approach."
SpecialtyRx's network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated that national presence into a physical environment that communicated scale, consistency, and accessibility.
The partnership between SpecialtyRx and Purple Exhibits spans approximately seven years, with about six trade show exhibits completed together each year. That long-standing relationship was evident on the opening day of the Orlando event. The SpecialtyRx team arrived just 15 minutes before the trade show opened, confident that the exhibit would already be installed, inspected, cleaned, and ready. This allowed the team to focus entirely on welcoming attendees and engaging with industry professionals, rather than managing setup logistics.
"That moment demonstrated the confidence SpecialtyRx has in Purple," Holczler said. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail. Our job is to continue building winning booths for SpecialtyRx and give their team the freedom to skip the setup chaos and show up ready."
Purple Exhibits managed the complete FHCA exhibit program, including creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. As part of its Orlando trade show exhibit support, Purple coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, ensuring sufficient time for installation and inspection.
Every major graphic was reprinted, installed, and tested ahead of the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more finished presentation. This preparation allowed SpecialtyRx's marketing and executive teams to direct their full attention toward representing the company, meeting industry professionals, and strengthening relationships within the long-term care community.
The completed exhibit reflected a long-term partnership in which SpecialtyRx provides the brand vision while Purple Exhibits manages the operational details required to deliver that vision on the show floor. As SpecialtyRx continues to expand its reach across 18 states, its presence at industry events like FHCA reinforces its position as a leading provider of long-term care pharmacy services.
